How to Survive Election Day
Election Day marks the period on the end of the sentence that is a campaign. As a political professional, you must keep that fact in context.
2 min read
wilsoej0
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Build Your Digital Campaign Get Out the Vote Plan
The only way to survive the chaos of get out the vote (GOTV) is to have a plan so your energy is spent executing, not deciding or debating (or worse, panicking).
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Writing Google Search Ads That Catch Voters Attention
In the final weeks before an election, campaigns should devote significant budget to Google Search ads as voters turn to the search engine for last-minute research.
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Take Advantage of Debates and Forums to Boost Your Online Campaign
Effective campaigns make the most of these events by focusing on the goals of winning votes, earning attention, raising money, and upsetting your opponent.
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Last Minute Spending For Your Digital Campaign
With TV budgets fully funded, no time to turnaround new mail, and few unhired campaign staff available, options for spending this surplus are limited.
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Are Your Campaigns Social Media Followers Registered to Vote?
All of your social media marketing efforts this cycle have built to this moment, so make sure your supporters are registered to vote and get to the polls.
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What Facebooks Pre-Election Political Ad Ban Means for Your Campaign
Your campaign cannot afford to abandon Facebook ads in the final week of the election and these are, unfortunately, the rules we all must play by.
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Four Goals for Your Campaigns Text Messaging Program
There arent many platforms available to a campaign that are well suited for fundraising, volunteer recruitment and activation, narrative building, AND get out the vote, but these are four goals well-suited to texting thanks to its high levels of engagement.
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What Social Media Networks Should You Campaign With?
Every campaign needs to be active on Facebook and Twitter those are the bare minimum in 2020 but what about other networks like LinkedIn, Snapchat, or TikTok?
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7 Calls to Action for Your Campaigns Peer to Peer Texting Program
P2P texts help your campaign cut through the noise and reach voters directly. Theyre also a powerful tool in driving your supporters to action.
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Online Marketing Blogs and Newsletters Campaigners Should Read to Keep Up to Date on Trends and News
With all of the changes, its sometimes difficult to keep up and know what changes affect them. Here are some of the online marketing websites I follow for insights and inspiration.
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How To Create Social Media Content for Your Campaign
Content is the fuel that drives your campaigns social media marketing.
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