Stop Posting Links on Your Campaign's Social Media
Social media's job in your campaign has changed.
2 min read
Best Practices
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Before You Hire a Digital Vendor for Your Campaign
What most campaigns actually need at the early stage is guidance on where to start and the discipline to do the daily work themselves.
4 min read
AI Ethics Questions Campaigns Are Asking in 2026
The real question is not whether to use AI. It’s whether campaigns can use it without sacrificing the authenticity and trust they still need to win.
4 min read
6 Digital Updates Campaigns Should Make After Winning Their Primary
The digital campaign that helped you win a primary is not automatically the one that will win a general election.
3 min read
How To Get More From Every Campaign Event
Every event should strengthen your email program, grow your SMS list, fuel your content pipeline, and deepen supporter commitment.
3 min read
5 Social Video Templates Every Campaign Should Be Using
When you align your content with how voters already consume media, you dramatically increase the odds that they’ll watch, engage, and remember.
2 min read
How To Write An Effective Bio For Your Campaign Website
Your website biography correlates with electoral performance in measurable ways tied to length, structure, and narrative discipline.
2 min read
How To Write An Effective Welcome Email For Your Campaign
Your welcome email is not just a courtesy message confirming a subscription. It sets the tone for your entire digital relationship.
3 min read
Managing Campaign Technology Without Blowing It
Technology is now inseparable from modern campaigning, and managing it well requires a new set of leadership skills.
3 min read
The Benefits Of A Welcome Email For Your Campaign Website
That moment – right after a voter raises their hand – is one of the highest-intent opportunities your campaign will ever get.
2 min read
8 Ways To Get The Most From Instagram for Your Campaign
Campaigns that understand how Instagram wants content to look and feel are the ones that break through.
3 min read
5 Tasks You Shouldn't Use AI For
The analogy of AI as intern is a helpful one. There are moments in a campaign where you absolutely wouldn’t bring an intern into the room.
2 min read