Get Your “Paid For By” Disclaimers Right
Disclaimers are an important, yet often overlooked component of digital ads.
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Best Practices
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Format Is The Strategy
The thing holding most campaigns back online isn’t how often they post, but what they’re posting.
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Make Yourself Too Real To Fake
When voters come to learn the genuine article, they won’t be fooled by a fake.
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How Often (And When) Should Your Campaign Post On Social Media (2026)
Across the various platforms, a consistent pattern emerges: post in the middle of the week, in the middle of the day.
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Adapting to Google’s AI Search Overhaul
AI Mode is now default for everyone so instead of typing a few keywords, a voter just describes what they want and get a synthesized answer back.
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Get The Most From An Endorsement
Your ask should match the endorser’s capabilities.
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How A Slow Campaign Website Costs Votes And Donors
Google has been incorporating site speed into its search rankings for years and gives anyone access to this information for free.
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How To Campaign In Group Chats
In 2026, most political persuasion isn’t happening on a public social media feed.
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3 Better Alternatives To Press Releases For Your Campaign
Press releases linger from an era when you relied on gatekeepers to carry your message to voters.
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6 Ways To Shape What AI Says About Your Campaign
AI tools build their answers based on what they’ve already crawled. Therefore, if you can change what they find, you’ll change the answer.
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How To Find Out What AI Is Saying About Your Campaign
Voters are already using AI to inform their decisions and your campaign needs to study these platforms carefully.
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5 Tools for Clipping Campaign Video
Most campaigns aren't producing enough video for social media, but the footage usually exists. The problem is that most of it never gets clipped and posted.
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