How To Run A Campaign After Action Review
Win or lose, every campaign is a valuable learning experience.
2 min read
Best Practices
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3 Plans To Make Before The Polls Close
One of three things is certain to happen: you win, you lose, or we don’t know.
2 min read
How To Get Infrequent Voters To Turnout
One more argument, fact or policy isn’t going to motivate the presidential year only voter to show up.
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What Do Voters Really Think About AI Use By Campaigns?
Whether they realize it or not, AI is shaping voters’ information landscape about this election, so your campaign needs to treat the models as media outlets to monitor and guide.
3 min read
3 Fundraising Asks For The Final Stretch
The closer you get to Election Day, the more it pays to personalize your fundraising asks.
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How To Sequence Your Get Out The Vote Messages
Your existing supporters – email subscribers, social followers, and donors – are the lowest hanging fruit of GOTV targets. Don’t take them for granted.
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Get Your Ads Live Before Meta's 2026 Political Ad Freeze
The Facebook Freeze is a normal part of campaign life by now, but if this is your first time as a campaigner, it can come as a shock, so prepare now.
2 min read
Approve Topics, Not Posts
The hidden cost of an approvals process is the beige-washing of your content.
3 min read
A Campaign Content Playbook for Debates and Forums
Your candidate is giving authentic, unscripted answers on the record, on camera. Don’t waste this valuable well of untapped potential.
2 min read
How To Incorporate Digital Into A Ballot Chase Effort
The polling place has moved from the community center to the kitchen table.
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How To Budget Your Campaign's Digital Advertising
An effective digital ad budget isn’t the one that touches the most platforms or reports the lowest cost per impression, but the one that reaches your target audience with the right frequency.
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What To Know Before You Vibecode Your Own Campaign Software
Campaign vibecoding projects should be small and kept away from anything sensitive so you can focus on the work that actually wins elections.
2 min read