Get The Most From An Endorsement
Your ask should match the endorser’s capabilities.
2 min read
Best Practices
Page 1 of 25
How A Slow Campaign Website Costs Votes And Donors
Google has been incorporating site speed into its search rankings for years and gives anyone access to this information for free.
2 min read
How To Campaign In Group Chats
In 2026, most political persuasion isn’t happening on a public social media feed.
2 min read
3 Better Alternatives To Press Releases For Your Campaign
Press releases linger from an era when you relied on gatekeepers to carry your message to voters.
2 min read
6 Ways To Shape What AI Says About Your Campaign
AI tools build their answers based on what they’ve already crawled. Therefore, if you can change what they find, you’ll change the answer.
2 min read
How To Find Out What AI Is Saying About Your Campaign
Voters are already using AI to inform their decisions and your campaign needs to study these platforms carefully.
2 min read
5 Tools for Clipping Campaign Video
Most campaigns aren't producing enough video for social media, but the footage usually exists. The problem is that most of it never gets clipped and posted.
2 min read
Why Your Campaign Should Send Email From a Subdomain
Email deliverability is one of the few infrastructure decisions a campaign makes that can quietly cap the performance of every other digital tactic.
2 min read
Stop Posting Links on Your Campaign's Social Media
Social media's job in your campaign has changed.
2 min read
Before You Hire a Digital Vendor for Your Campaign
What most campaigns actually need at the early stage is guidance on where to start and the discipline to do the daily work themselves.
4 min read
AI Ethics Questions Campaigns Are Asking in 2026
The real question is not whether to use AI. It’s whether campaigns can use it without sacrificing the authenticity and trust they still need to win.
4 min read
6 Digital Updates Campaigns Should Make After Winning Their Primary
The digital campaign that helped you win a primary is not automatically the one that will win a general election.
3 min read