Your existing supporters – email subscribers, social followers, and donors – are the lowest hanging fruit of GOTV targets. Don’t take them for granted.
The Facebook Freeze is a normal part of campaign life by now, but if this is your first time as a campaigner, it can come as a shock, so prepare now.
The hidden cost of an approvals process is the beige-washing of your content.
Your candidate is giving authentic, unscripted answers on the record, on camera. Don’t waste this valuable well of untapped potential.
The polling place has moved from the community center to the kitchen table.
An effective digital ad budget isn’t the one that touches the most platforms or reports the lowest cost per impression, but the one that reaches your target audience with the right frequency.
Campaign vibecoding projects should be small and kept away from anything sensitive so you can focus on the work that actually wins elections.
Most campaign activity – especially online – is geared to the voters you actually hear from.
This is a new technology that you won’t use, but will still affect your campaign.
Disclaimers are an important, yet often overlooked component of digital ads.
The thing holding most campaigns back online isn’t how often they post, but what they’re posting.
When voters come to learn the genuine article, they won’t be fooled by a fake.
