While your campaign wont have the resources of a billionaire, there are some takeaways for everyone from the Bloomberg campaign.
Unlike a website or social media post you can edit later, emails cant be unsent. You have to get them right the first time.
Understanding how to manage technology is now a critical skill for any campaigner.
Whether you realize it or not, algorithms affect your campaigns success online. But the good news is you dont have to understand the complicated details behind them to succeed.
By following these tips to practice good email list hygiene, your campaign will escape the spam folder, reach the inbox, and raise more money online.
Blasting your list only makes your email marketing less effective so use active screening to improve deliverability and your online fundraising.
An effective social media strategy is key to building a winning online campaign. To be effective you need to pair authentic social engagement with a robust, consistent programming schedule.
Theres more to making this tactic work for you than just building a website.
Here are some important considerations when deciding whether you should use a website builder like Squarespace or Wix rather than hiring a professional to build your website.
Create and distribute content that is valuable, relevant, and consistent to a clearly defined audience to drive action.
There arent many silver bullets in online campaigning, but following a few simple steps to authenticate the marketing emails you send will protect your supporters and improve your emails delivery
The good news is that not only will following these security best practices protect your supporters, they will improve your online campaign as well.
