There’s more to making this tactic work for you than just building a website.

Here are some important considerations when deciding whether you should use a website builder like Squarespace or Wix rather than hiring a professional to build your website.

Create and distribute content that is valuable, relevant, and consistent to a clearly defined audience to drive action.

The good news is that not only will following these security best practices protect your supporters, they will improve your online campaign as well.

Offline campaign events, like meets and greets, grassroots fundraisers, roundtables, and rallies are major opportunities for gathering data about supporters and improving your online marketing efforts.

Digital marketing’s greatest advantage is that you can measure just about everything, but that’s also a challenge because it’s easy to be overwhelmed by the data you receive. You want to keep your digital program on track and your vendors accountable, so it’s imperative you know how to read their reports.

Location targeting your ads is an important tool in your campaign’s toolbox, but you have to know how to use it properly for the best results. Follow these tips for ads that are effectively targeted to the right audience.

Social media is an important channel for you to get your message out to voters and activate your supporters, but don’t let it distract you from the ultimate goals of your campaign.

Not only is it important to send the right messages to the right subscribers, you need to segment your email list appropriately to ensure engagement and deliverability.