"Campaigns need to start thinking about how do you prove what is real and what is not."

"Okay, how many nonpolitical people are in the room and no hands go up. And I said, do you see the problem?"

" We're always designing for the voter, right? It's about getting the response from the voter. Whether you want them to vote for you or you want them to sign a petition or get on your newsletter campaign or those things, you have got to understand the voter and what works for that voter from a design perspective."

"I've had more CEOs and clients go to the White House in the last 6 months than I had in the previous 6 years."

"It could be a teacher, a veteran, a small business owner, a mom. Influencers are huge out there in this space right now."

"The impact of the deep fake wave and the impact of AI in the elections in 2024 was hugely overblown."

"You need precision for specific campaigns for specific reasons, and you need more reach and more overlap for other types of campaigns."

"You cannot understand electoral politics in this country without understanding the business of politics. And the same is true of Capitol Hill."

"If you really need to get a campaign or an ad out on a super local level and you're running for city council that previously wasn't available to you. And so that's what AI is enabling."

"We're thinking like old Republicans used to think the new Republican party, unregistered voters are our people."