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Advertising
Avoid Expensive (and Embarrassing) Mistakes With This Facebook Ads Checklist
The Facebook ads algorithm is ruthlessly efficient—at spending your budget exactly as you instruct it.
Texting
What Campaigners Need to Know About iPhone’s New Call & Text Filtering
Call Screening and the Unknown Senders text filter place automated barriers between unfamiliar numbers and the user.
Email Marketing
Google Postmaster Tools for Campaigners
Google Postmaster Tools is a free service that’s like a report card for the health of your email marketing.
Content Marketing
How Campaigns Can Use Substack To Reach Engaged Voters
Substack’s audience, analytics, and built-in distribution features make it a compelling venue for any campaign willing to invest in thoughtful, long-form content.
Design
How To Use AI To Generate Stock Photos
Save on expensive stock photos, and ensure your content is optimized for sharing online.
Advice
How To Be An Effective Panelist
The key to success lies in preparation, engagement, and delivering value to both the audience and your fellow panelists.
Design
How To Manage Freelancers For Creative Work
For campaigns on a budget, freelancer platforms open the door to top‑tier creative talent.
Texting
What Campaigners Need To Know About WhatsApp
After reading this article, you’ll know more about who uses WhatsApp, its features, and the ways it can be used in campaigning.
Content Marketing
What Campaigners Need To Know About Writing For AI
Getting into AI answers requires a different playbook from traditional search engine optimization (SEO)
Social Media
8 Stats About X Campaigners Need To Know
X remains the most critical social media platform for breaking news, political narrative setting, and engaging the party’s bases
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