Jessica Anderson is President of the Sentinel Action Fund, the only conservative Super PAC with a year-round ground game committed to turning out absentee, early vote, and "day of" voters. She was previously the Executive Director of Heritage Action for America.
In this episode we discuss how Sentinel has adapted to the wildly unpredictable 2024 election, the strategy behind boosting early voting, and the role of personal voter contact.
Key Takeaways:
1. Grassroots Engagement Requires a Year-Round Strategy
Jessica Anderson discusses the importance of maintaining grassroots activism outside of election cycles. Building trust and momentum over time—not just during election years—is critical for long-term impact.
2. Training Volunteers is as Important as Recruiting Them
She emphasizes that volunteer enthusiasm must be paired with effective training. Activists need a clear understanding of the mission, tools, and messaging to become credible messengers in their communities.
3. Issue Advocacy Can Drive Political Engagement
Anderson explains how organizations like hers mobilize citizens around key issues (e.g., education, parental rights, inflation) to organically increase political engagement—even among previously disengaged voters.
4. Clear Messaging Is Essential in a Noisy Environment
With so many voices competing for attention, Anderson insists that clarity and consistency in messaging are essential. Voters should immediately understand what the movement or campaign stands for and why it matters.
5. Authenticity and Local Relevance Build Trust
She stresses the power of localized, authentic communication. Instead of relying solely on national narratives, her team tailors messages to the specific concerns and values of local communities, which increases credibility and effectiveness.
Watch on YouTube:
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