The ROI of Political Design – Shane Helm

How does visual design influence voter behavior and campaign effectiveness? In this episode of Campaign Trend, host Eric Wilson speaks with Shane Helm, founder of RightPixel, about the critical role of design in political campaigns. They explore why campaigns often shortchange the design process, the importance of designing for voters rather than candidates or spouses, and how red, white, and blue still outperform trendy color schemes with American audiences. The conversation covers measuring ROI on design investments, incorporating AI tools like Midjourney for image creation while avoiding AI logo generators, and the growing need to design for short-form video content to reach Gen Z voters. Helm also discusses his biggest pet peeve in political design—campaigns trying to reinvent the wheel instead of building on proven design language—and why authentic, simple, patriotic design continues to drive voter response and action.