ActBlue Under Pressure From Democrats

Advertising

New Report: CTV and the 2024 Election
DSPolitical
"While paid streaming services (with and without ads) remain the most widely used single platform—71% of Americans use them weekly—ad-rich, free streaming platforms are rapidly closing the gap, with 56% of viewers using them at least weekly, nearly matching linear TV use at 58%."

Campaigns

Kamala Harris’ digital chief on Democrats ‘losing hold of culture’
Semafor
"The Harris campaign thought that the Trump team’s decision to continue talking to the manosphere meant he would simply be reaching the same audience over and over. But the 'incredible frequency' of those appearances helped build the former president’s credibility with that audience, which seeped out, Flaherty said."

It’s Time for GOP Campaigns to Ditch the Outdated Playbook
@jwesleydonehue
"To win in the digital era, we must embrace the hard work of targeting niche audiences with messages tailored to their specific concerns, values, and motivations."

Fundraising

Dems Urge Fundraising Gurus to Put an End to All That Spam
The Bulwark
"The most significant of those changes would involve ending notorious practices designed to deceive donors into believing that they are giving to official party entities, that they had limited time to donate, or that their donation would be matched by a major contribution from other donors."

International

Should tech companies be forced to carry political ads?
Who Targets Me
"The third is to require that platforms must allow candidates and campaigns to freely express their ideas through ads. Platforms would no longer be allowed to treat political ads differently to non-political ones simply because of their content."

Social Media

A TikTok Ban Isn't Likely. Here's Why Dems Should Embrace It
Campaigns & Elections
"Much has been made of Trump’s appearance on long-form podcasts like the 'Joe Rogan Experience,' but very few Americans listened to that podcast for three and a half hours. Instead, it was the edited clips, the packaging, and the distribution through a vast ecosystem that took his best pieces from these podcasts and amplified them to a huge audience through social media."

Supreme Court Fast-Tracks TikTok Case in Face of Jan. 19 Deadline
New York Times
"The United States represents TikTok’s biggest market, and an exit would damage ByteDance’s future and put in question the global popularity of the app. In 2020, India, at the time TikTok’s biggest market, banned the platform after a conflict with China, making the app go dark for about 200 million users."

Mark Zuckerberg says Threads has more than 100 million daily active users
The Verge
"While Bluesky tracker says that that platform currently has a little over 25 million total users, Zuckerberg shared Monday that Threads has more than 300 million monthly active users. It’s not an apples-to-apples comparison, but it’s clear that Threads is still much larger than Bluesky."