Advertising
3 Steps to Smarter Political Advertising
Campaigns & Elections
"The content was compared, and the results showed that AI-assisted ads allowed for more scale and consistently over-performed, achieving higher engagement rates and lower costs per impression."
Data
The Democratic Party Reconsiders a Huge, Vulnerable Database of Voter Information
New York Times
"The private company that runs the database warned some Democratic groups that it could not handle the large volume of data being uploaded and downloaded. An outside entity raced to install a workaround, while a wealthy Democratic financier, Allen Blue, was asked to fund an emergency engineering operation to keep data flowing."
Fundraising
ActBlue, the Democratic Fund-Raising Powerhouse, Faces Internal Chaos
New York Times
"The exodus has set off deep concerns about ActBlue’s future. Last week, two unions representing the group’s workers sent a blistering letter to ActBlue’s board of directors that listed the seven officials who had left. The letter described an 'alarming pattern' of departures that was 'eroding our confidence in the stability of the organization.'"
Social Media
How Live Streaming Can Teach Political Professionals About Audience Engagement
Campaign Trend
"Researchers found that when viewers feel personally connected to a streamer, they are more likely to offer support—emotionally, practically, and financially."
TikTok's recommendations skewed towards Republican content during the 2024 U.S. presidential race
ArXiv
"Our analysis reveals significant asymmetries in content distribution: Republican-seeded accounts received ~11.8% more party-aligned recommendations compared to their Democratic-seeded counterparts, and Democratic-seeded accounts were exposed to ~7.5% more opposite-party recommendations on average."
.png){kind=icon}