Inside The Campaigns

Campaigns

How Trump Targeted Undecided Voters Without Breaking the Bank
New York Times
"And crucially, a disproportionate share of those undecided or swayable voters could be found on streaming services. Roughly half of them used such services exclusively, and another third used streaming in addition to more traditional television."

How Marsha Blackburn used campaign to train new generation of GOP activists
Axios
"It's hard to find people who understand the latest technology and analytics. It's constantly changing. You've got to keep up with it. Instead of just complaining, Sen. Blackburn decided we're going to try to do this ourselves."

Design

Campaign Website Design Trends From 2024’s Most Competitive Races
Campaign Trend
"Campaign websites are evolving to meet the demands of modern voters, blending dynamic content, mobile-friendly designs, and multi-channel communication strategies."

Fundraising

A year of Democratic spam texts
JR's blog
"Fully 39 percent of these texts included a promise of a MATCH, ranging from doubling to nonupling and everything in between. About 21 percent explicitly referenced Kamala Harris despite linking to a contribution page for an organization with no formal relation to the Harris/Walz campaign. About 23 percent of the texts excluded the name of the organization to which the recipient would be contributing..."

House Republicans seek details on ActBlue's fraud protection services
Washington Examiner
"Jordan and Steil sent a letter to Sift CEO Kris Nagel with “urgent concerns regarding potential illicit election funding by foreign actors.” They alleged, based on reports, that ActBlue “maintained poor anti-fraud practices that have allowed bad actors to make fraudulent political donations, including from foreign sources.”"

Social Media

The Campaigns of 2024: Streaming, AI, and Emotional Politics
Anchor Change
"The moral of the story is that it is less about creating trends and more about identifying them early and capitalizing on them in a way that is authentic to the trend and the campaign."

Technology

Tech Or Tactics: A Democratic Vendor Releases Data To Help Provide An Answer
Campaigns & Elections
"Breaking down the data, the company noted that more than 240 million canvassing attempts were logged on its platform this cycle, compared to just over 100 million in 2020."

The Post-'24 Democratic Tech Reckoning Has Begun
The Connector
"Building and sustaining movement technology infrastructure requires a different mindset as well as a commitment to hard decisions about governance. MoveOn’s decision to abandon ActionKit for Action Network aligns with other decisions it has made in the past to support movement-owned and open-source tech, like its development of Spoke, an open-source texting tool."