Advertising
2024 Post-Election National Survey
Center for Campaign Innovation
"Nearly universal adoption of streaming services among voters under 50, combined with majority reach among seniors, necessitates sophisticated multi-channel advertising approaches."
2024 Was the ‘Device ID’ Election
Wall Street Journal
"By combining publicly available voter files with purchasable information from credit-card companies, internet service providers, and other data brokers, it’s possible to match voters with the unique “device IDs” of their laptops, desktops, smartphones and tablets. From there, it’s possible to build accurate profiles based on purchasing, browsing and location histories."
Campaigns
The Year Democrats Lost the Internet
Wired
"Speaking with WIRED, though, some creators and Democratic strategists argued that it wasn’t the party’s creator strategy that lost them the election, but the lack of any real message for creators to deliver to their audiences."
Republicans won the election’s influencer race. Democrats want to catch up.
Washington Post
"Some said Republicans did a better job of blending cultural and political material in their work with influencers, and that Democratic efforts at times came across as less authentic, with content that was overly produced or scripted — the opposite of the desired outcome from content intended to show the candidate’s more personal side."
Social Media
Meta to phase back in political content on Facebook, Instagram, and Threads
TechCrunch.com
"For starters, it would take 'civic content' from people and Pages you follow on Facebook and treat it more like any other content in your feed — meaning ranking it and displaying based on both explicit and implicit signals, like how many users liked a post or viewed it."
Social-Media Companies Decide Content Moderation Is Trending Down
Wall Street Journal
"Such moves are scaling back policies and operations that have involved tens of thousands of staffers and contractors as well as billions of dollars in aggregate costs—and that alienated the conservatives who are set to control both houses of Congress as well as the White House."
Meta Runs Back Towards Politics
Anchor Change
"This announcement fits a pattern: after U.S. elections, Zuckerberg recalibrates Meta’s policies. In 2017, it was integrity initiatives and a manifesto on community-building. In 2021, it was deprioritizing politics and news. Now, the pendulum swings back."
Technology
GOP Firm Chief Sets Up Innovation Arm to Address the Party's Strategic Shortcomings
Campaigns & Elections
"Donehue also believes that the Republicans’ party infrastructure isn’t positioned for the current challenges candidates face reaching a diverse electorate in a fractured media environment. Because the leadership of the party’s campaign committees frequently changes over, he said, they have 'no long-term vision beyond the election cycle.'"
AI Meets Strategy: How Tom Newhouse is Slashing Overhead and Redefining GOP Media Buying
Campaigns & Elections
"Simply put: it’s hard to bill for strategic advice, but Newhouse sees a greater need for that type of hands-on consulting in an era where the industry is increasingly dominated by mega firms."
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