Programmatic CTV Spending Doubled in 2024

Advertising

Report: Programmatic CTV Spending Doubled in 2024​
​​Campaigns & Elections​​
"Programmatic CTV accounted for 24 percent of campaigns’ and committees’ total digital ad spend last year, surpassing the share spent on desktop ads and eating into the share spent on mobile, the report found. By comparison, programmatic CTV accounted for 11 percent of digital ad spending in 2022 and just 6 percent in 2020."

Publishers seeing 'concerning trends' from advertisers in current political cycle​
​​Press Gazette​​
"Asked by Leire whether advertisers are pulling back because of the current political and economic climate, Heitmann said: 'Pre-election, we saw people waiting on the sidelines a little bit to see what was going to happen… and I’d say, unfortunately, yes, we’re seeing some concerning trends in terms of advertisers waiting on the sidelines versus supporting the news industry right now.'"

Campaigns

Democrats Need to Face Why Trump Won​
​​New York Times​​
"And when you zoom in specifically on people who get their news from TikTok but don’t care very much about politics, this group is eight percentage points more Republican than they were four years ago — which is a lot."

Did TikTok really swing young voters rightward?​
​​Chaotic Era​​
"Democrats do face a critical deficit on TikTok that they should urgently address. Way too much content from the Left on the platform is preachy and features explicitly-pro Democratic creators just yelling into the camera about politics."

Content

Young conservative women build an alternative to the manosphere​
​​Semafor​​
"Cooper, a former teen television actor, found her calling after her acting career ended when, at 19, she refused to take the COVID-19 vaccine. She’s garnered a massive YouTube following — 1.4 million subscribers across 10 episodes, resulting in 17 million views and counting — with videos unpacking celebrity scandals (How Blake Lively Ended Her Own Career) and arguments against progressive ideology in public schools and on college campuses (It’s Time to Abolish the Department of Education — Here’s Why)."

The right dominates the online media ecosystem, seeping into sports, comedy, and other supposedly nonpolitical spaces​
​​Media Matters​​
"Nine out of the 10 online shows with the largest followings across platforms were right-leaning, with a total following of more than 197 million. The only left-leaning show among the top 10 was What Now? with Trevor Noah, which had 21.1 million total followers and subscribers across platforms."

Fundraising

"STOP TEXTING ME!": How the Democratic Party Annoys Its Own Voters into Apathy​
​​Frank's Substack​​
"If Democrats want to actually win and keep power, they need to stop acting like the nerds in a high school movie begging people to like them. Stop the desperate fundraising, start delivering real wins, and for the love of all things holy—send fewer texts."

Social Media

Social Media Is Just Mainstream Media Now​
​​Morning Consult​​
"Approximately half (48%) of U.S. adults said they turn to social media at least once a day for news, making it the most-visited source by a wide margin. The shares who said the same about traditional news destinations like broadcast (30%) and cable (26%) networks or news websites (29%) were much smaller."

Technology

With Orders, Investigations and Innuendo, Trump and G.O.P. Aim to Cripple the Left​
​​New York Times​​
"Congressional officials say the Trump administration has signaled that it intends to throw its weight behind investigations of ActBlue in the House. And Senator Ted Cruz of Texas has suggested that ActBlue might have criminal exposure. He has also demanded documents from and threatened to subpoena another key company providing digital infrastructure for the left, Bonterra, which runs a crucial Democratic voter database system and supplies much of the party’s organizing software."

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