Voters Avoiding Politics

Advertising

The truth about campaign digital spending
The Intersection
"This is the point the media largely misses: digital spending is not (mostly) a reflection of digital savvy but of the profitability of online fundraising programs."

Banned political ads found on TikTok weeks ahead of 2024 election
NBC News
"NBC News found 52 videos on the platform tagged with either a 'Paid Partnership' label, #ad or #sponsored that have received up to hundreds of thousands views per video while spreading political messages that appear to violate TikTok’s rules."

Campaigns

How Harris’ Campaign Finally Made Biden’s Meme Strategy Work
Bloomberg
"On Sept. 24, the Institute of Politics at the Harvard Kennedy School released a poll showing that 53% of adults younger than 30 had seen memes about Harris, compared with 56% encountering memes about former President Donald Trump. Of those who’d seen Harris memes, 34% said those memes had positively affected their view of her. Only 13% of those who’d seen Trump memes said the same, and 1 in 4 said seeing Trump memes worsened their perception of the former president."

Donald Trump Cut Ties to Some Online Fund-Raisers
New York Times
"Mr. Trump’s campaign told the digital fund-raising companies that were being retained that their share of incoming donations was being reduced to 59 percent of new donations solicited. At least some of the firms had previously gotten as much as 70 percent of the first donation they recruited to the campaign, said the four people, who spoke on condition of anonymity because they were not authorized to discuss the matter."

Cybersecurity

4 Common Campaign Cybersecurity Threats and How to Combat Them
Campaign Trend
"No matter the size or focus of your campaign, it’s likely to be a target for cyberattacks. These threats can harm your credibility, compromise sensitive data, and disrupt your operations at critical moments."

Design

The campaign’s hottest design trend is stacked, repetitive typography
Yello
"It’s a fun and engaging design style, but the stacked, repetitive-text approach also has a more tangible benefit. Because it takes up more space and repeats the same lines over and over again, it’s the visual equivalent of a candidate repeating a line multiple times in a speech — a graphic way to emphasize their point."

Disinformation

Americans point finger at politicians on misinformation threat
Axios
"54% of respondents in the survey agreed with the statement, 'I've disengaged from politics because I can't tell what's true.' Half of voters polled — and nearly two-thirds of non-voters — said when it comes to political news and the media, it's becoming too difficult for them to tell what is true and what is false. That was especially true for independents (58%) and Republicans (55%) compared with Democrats (39%)."

Technology

Americans’ Views Mixed on Tech’s Role in Politics
Anchor Change
"The majority of people want to see little or no political content in their feeds. Fifty-four percent would like to see less political content than what they see now, 41 percent would like to see about the same as they do now, and fifty-five percent would like to see less from candidates."