What is Taylor Swift's CTR?

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Advertising

Cord cutters prepare for political ad blitz as campaigns flood Roku, Hulu ahead of election
CNBC
"AdImpact projected that the CTV market brought in about $236 million in ad sales related to the presidential race this year through Aug. 23. The digital category brought in just under $235 million during the same time, AdImpact said, with Facebook and Google accounting for almost all of it."

Matching Voter File Online Impressions Is Getting Harder. One Firm Thinks It Has A Solution
Campaigns & Elections
"Wise believes the service will be particularly valuable for clients in an election cycle with so few perusable voters. 'If you look at the data, 36 percent of the persuadable voters, the impressions available with these audiences aren’t available through offline targeting.'"

Campaigns

Taylor Swift Drove Nearly 338K People to Vote.gov With Kamala Harris Endorsement Post
Hollywood Reporter
"Vote.gov does not register visitors to vote but rather directs them to their local state election websites for more specific voting information. It uses data analytic tools to monitor referrals to the site, including referrals from custom links, such as the one used by Swift in her Instagram post."

Michigan’s Elissa Slotkin, Under Pressure From Anti-Israel Activists, Shields Facebook Ads From Voters With Jewish Interests
Washington Free Beacon
"Slotkin excluded users interested in 'Jewish Studies' from viewing at least 12 Facebook advertisements her campaign has run on the platform in the past 90 days, according to microtargeting data from the Facebook ad library reviewed by the Washington Free Beacon."

Design

This blue dot is taking over Nebraska. It might be the best political logo we’ve seen this election
Fast Company
"Brown’s had so many requests, in fact, that he ran out of supplies after making 400 signs. He’s since ordered more materials to make an additional 1,600. The blue dot signs are now popping up in front of homes around town. Online, the Facebook group grows by about 1,000 members a day."

Disinformation

Influencers Open Door to Election Interference
Campaigns & Elections
"And remember, she warns, this isn’t just about influencing the outcome of the presidential. Down-ballot races and candidates are targets, too. 'It may be easier to just dismiss it in a partisan way, but in the long term that is going to undermine everyone and that will hurt all of us. The ultimate goal of these foreign actors is for this operation to further divide us.'"

How Russian operatives covertly hired U.S. influencers to create viral videos
NPR
"What sets the RT operation apart from many other interference efforts is that it appeared to reach a real audience, thanks to the recognizable names attached."

Fundraising

Summer 2024 Donor Survey
Medium
"The tactics that are being used in the online fundraising space, coupled with the economy, is causing more donors to suggest they will turn away from future giving. Only 25% of donors who responded said that they are likely to give to a political campaign in the future."

Social Media

TikTok Expands Its ‘How to Vote’ Resources Ahead of the Election
New York Times
"The efforts come as TikTok warily acknowledges that it has become a much bigger news source for millions of Americans ahead of the presidential election than it was in 2020."

Millions lean in to debate content on TikTok
The FYP
"@msnbc posted a clip of the VP going after Trump on abortion that has received over 18 million views and a clip of her “slamming” Trump for continuing to question the results of the 2020 election that has over 13 million views."

Introducing a new destination for U.S. Election discourse
Substack
"The tab will dynamically collate the latest news, analysis, and discussions from top politics publishers across the platform and across the political spectrum, organized below live updates of the latest polling averages from Silver Bulletin."

Technology

Election Officials Say Candidates Can’t Mislead With AI Ads
Bloomberg Law
“It is already illegal for candidates to fraudulently misrepresent communications as coming from their opponents, regardless of the technology used,” said FEC Chair Sean Cooksey (R), who did not list his name on Tuesday’s announcement. “The commission will continue to enforce the laws on the books without singling out AI for special restrictions.”

• Americans Unanimously Agree To Vote For Whichever Candidate Stops Sending Them Campaign Donation Text Messages (BabylonBee.com)