How To Reach Un-Textable Voters
If a campaign is only sending text messages, theyre missing out on intentionally communicating with people who are significantly more likely to vote.
3 min read
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7 Reasons To Go Work On A Campaign This Cycle
If you're interested in a career in politics, government, or public affairs, working on a campaign is the single best way to advance your career.
4 min read
Using AI To Make Better Informed Citizens Paul Allen (Citizen Portal)
"I think it's a really good time for Americans to say, let's lean into AI as citizens to hold our representatives accountable and to make sure that what they say they actually do and what they do actually works."
1 min read
How to Create a Winning Email Signature for Your Political Campaign
Email signatures are an overlooked tool in your digital campaign arsenal, providing opportunities for branding and engagement.
2 min read
Building An Audience With Impact Michael Duncan (Ruthless Podcast)
"The podcast is a great outlet for a lot of this frustration, right? Now, finally, we have like an opportunity to be part of that conversation."
1 min read
Explainer: Programmatic Digital Advertising For Politics (Jordan Lieberman & Kate Holliday Powers Interactive)
"It's infuriating because some of the best known biggest publishers are really doing everything they can to discourage political advertising."
1 min read
14 Programmatic Advertising Terms Campaigners Need To Know
In order to ask the right questions and get the answers you need, its important to familiarize yourself with these terms and acronyms.
4 min read
Campaign Branding For 2024 Hunter Schwarz (Yello)
"You could come out with a logo, the designers are like, oh my gosh. And it just falls flat with voters. You're not designing for designers, you're designing for voters."
Breaking Down Presidential Campaigns' Email Strategies Josh Klemons (Reverbal Communications)
"If you're not writing with short paragraphs, what are we even doing here? Most people are going to read these on their phones. You want to write it so that it's easy to read, easier to skip."
1 min read
![What Your Campaign Should Do About Instagram Threads [July 2023]](/content/images/size/w960/format/webp/2025/08/6696b957f592e1ffb81bbc7f_threads-campaigns-jpeg.jpg)
What Your Campaign Should Do About Instagram Threads [July 2023]
Unless your campaign already has a meaningful following on Instagram, its focus should be on the main Facebook app where 52% of voters login every day.
2 min read
Making Campaign Creative Budgets Go Further Danny Laub (Poolhouse)
"Why don't we take just a teeny little bit off of the placement and make a damn good ad."
1 min read
Meet The AI Writing Campaign Fundraising Emails Mike Nellis (Quiller)
"If you are looking at this landscape with all the tech changes that are happening now and that are gonna happen in the next year, five years, et cetera, and you are not thinking about how to totally restructure your process and your company, you are already a dinosaur."
1 min read