The Science of Persuasion – And Why Most Campaigns Get It Wrong
Josh Bandoch, head of policy at the Illinois Policy Institute joins us to discuss his new book How to Get What You Want: Mastering the Art and Science of Persuasion,
Josh Bandoch, head of policy at the Illinois Policy Institute joins us to discuss his new book How to Get What You Want: Mastering the Art and Science of Persuasion,
In this episode of the Campaign Trend Podcast, we dig into a fundamental shift in how that power is now being constructed — and what it means for everyone from first-time congressional candidates to major trade associations.
In this episode of the Campaign Trend Podcast, Chauncey Southworth, CEO of Cross Screen Media, unpacks how campaigns are navigating the evolving video advertising landscape
Pollster David Kanevsky discusses the results of the Center for Campaign Innovation's 2025 Post-Election Survey.
In this episode of the Campaign Trend Podcast, Eric Wilson talks with John Link, Senior Vice President of Data at Ad Impact, to unpack what’s behind the eye-popping projections in Ad Impact’s 2025–2026 Political Projections Report.
Campaigns that adapt to the new rules—and respect the people on the other side of the screen—will continue to see results.
In this episode of the Campaign Trend Podcast, Eric Wilson chats with Makena Kelly, senior writer at WIRED, to unpack one of the most intriguing dynamics shaping political behavior today: the rise of online fandom as a force in electoral politics.
It’s less a free market and more a living ecosystem with its own internal gravity.
Drawing on his experience at the Senate Leadership Fund, Billy McBeath explains why campaigns keep missing the mark on connected-TV spending and what smarter buying looks like heading into 2026.
Artificial intelligence isn’t just a futuristic buzzword—it’s already reshaping politics, governance, and even citizenship.
The "WinRed Effect" report reveals stunning shifts in donor behavior, from smaller gifts given more frequently to massive growth in down-ballot digital programs.
Political campaigns rely on email and text messaging as their most important channels for reaching donors. But what happens when the platforms that control those inboxes and phones make it harder for your messages to get through?