First party data is information collected from a direct relationship with your supporter. The supporter is the one providing you with the data and giving you permission to use it.
Early data shows that 96% of users in the U.S. are opting out of tracking. Heres what that might mean for political advertisers and what you should do about it:
Your digital campaign consultant or agency is a critical partner and finding the right one is a big decision. These questions can help you get the best fit possible.
By using these conversion words and phrases in your email copy, youll maximize the number of donations you receive from supporters.
Instead of going to other accounts and spending your $0.02, refund this money to social media followers by replying and interacting with them.
Here are five strategies you can incorporate to streamline approvals for your campaign.
The process is time consuming but essential for any campaign. Even if you arent planning on running ads, you should go through the free process.
Campaigns that build audiences and build them early have a superpower that other campaigns that simply pay for attention cant match.
We dont know when or if political ads on Facebook or Google will resume but these platforms remain crucial to digital campaigning.
The Digital Campaign Accelerator is different. Its a virtual, cohort-based workshop taking place over six weeks.
Clubhouse may not be the winner in the pop-up audio chat social network space, but it has created a new social content type that is worth keeping an eye on for future campaigns.
In politics, data about voters opinions is critical and millions of dollars are spent every year on polling, modeling, and voter ID work.
