Campaigns doing TV advertising need OTT advertising in the mix in order to maximize the overall effectiveness of their media spend.
Artificial intelligence (AI) is increasingly making headlines, thanks to advancements in technologies such as large language models (LLMs) like ChatGPT and synthetic media like AI-generated images, audio, and video. These
Everybody wants to get to streaming right now, and it's also the future of the business. If you are a TV buyer, the only way that you can hold onto the media budget long term is to own streaming.
"Not every donor prospect needs to receive every email, and that most especially applies to the major donors."
"Just imagine going to the Super Bowl and getting the playbook handed to you from the team that you're going up against. This is basically what the Democrats do."
The good news for campaigns with tight budgets, not much staff, and even less time, is these videos dont need much editing and can be used on multiple platforms at once.
Go run a state Senate race. You're gonna learn 10 times more about campaigns and politics and how to do it by running a state senate race than you ever will by working on a presidential campaign.
How you build your landing page has a significant impact on how effective it is at driving conversions.
Our guest today is John Hall, partner at Apex Strategies, a new firm focused on building sustainable fundraising programs. Prior to starting his own firm, he was President of Targeted
The words you use to prompt a site visitor, email subscriber, or social media follower to become a supporter the call to action are the most important copy for your digital marketing effort.
"The call came in at noon. We were up at 6:00 PM on St. Patrick's Day and ran all weekend, and were successful on Wednesday. So as long as you have a relationship with your digital consultant, we'll take that call and we'll get it done."
Much of the work youre already doing for a campaign can easily be transformed into a blog post.
