How To Run A Data-Driven Super PAC Luke Thompson (Cerberus Strategies)
"We had a more comprehensive picture of the Ohio primary electorate than any other campaign in the state in history."
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Short Code Texting Versus Peer-to-Peer Texting Why Campaigns Need Both
Campaigns work with a platform like Tatango to secure their six digit short code from phone companies and manage the opt-in process, both of which are required to send at high volume and lower cost.
3 min read
5 Tactics To Improve Your Campaigns Facebook Advertising Performance
Recent changes in how Facebook advertising works have had a negative impact on how political campaigns have typically used the platform
2 min read
How To Get Your Campaign Videos Seen On YouTube
Most campaigns already make use of YouTube to upload and share online videos, but following these tips will help you reach more voters and earn more views.
2 min read
5 Priorities For Political Campaign Marketing
While its easy to get caught up in the various platforms and fads, at its core, effective political campaign marketing online encompasses a few key goals.
3 min read
How To Incorporate Relational Organizing In Your Online CampaignÔøº
Effective campaigns are about reaching the right voter with the right message from the right messenger at the right moment.
2 min read
How to Pick the Perfect Domain Name for Your Campaign
As a rule of thumb, the shorter the domain the easier it is to remember and type without mistakes.
3 min read
The Startup Skills Campaigns Teach Steve Johnston (Flexpoint Media)
"Data in the car, hopefully in your passenger seat, but not necessarily the driver's seat."
Get The Most From An Endorsement For Your Online Campaign
When a discussion about an endorsement takes place, prepare your candidate to make these specific asks and identify the right staff to follow up with.
2 min read
Send Better Emails That Raise More Money Online For Your Campaign With These 15 Tools
With these tools to help you send better emails and raise more money online, youll be getting the most out of your email list each time you hit send.
3 min read
5 Lessons From The Digital Hero Academy Online Training To Boost Your CampaignÔøº
In addition to the lessons and content, youll be matched with a digital coach who meets with you on a regular basis to track your progress of implementing what you learn into your campaign.
2 min read
4 Digital Campaign Tasks You Should Automate To Work Smarter Not HarderÔøº
Campaigns can always hire more staff and raise more money, but they can never get more time. Automation should be the secret weapon for any well-run campaign.
2 min read