What Should You Do If Your Email Program Isnt Raising Money?
The bottom line: dont get discouraged if you dont see early, immediate online fundraising success.
2 min read
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5 Facebook Video Ideas for Your Campaign
Video is a dynamic medium for you to connect with supporters directly, share your lighter side, and reach more voters.
1 min read
6 Essentials to Get Your Online Campaign Started
Running for office is challenging enough, but early on as a candidate (or in the exploration phase), you understand how critical digital marketing is to your campaign.
2 min read
Does Your Campaign Need a Digital Director?
The question becomes one of priorities. Do you want your campaign to communicate effectively with voters online where theyre getting more and more of their political news?
1 min read
6 Things I Wish All Candidates Understood About Online Campaigning
Nobody is expecting you to be a digital campaign expert, but we do want you to listen to people who know what theyre talking about and set the right priorities for your own campaign.
2 min read
How You Should Make Technology Decisions for Your Campaign
In fact, most of these technology considerations arent really about the tools themselves, but rather the mindset behind decision making.
2 min read
5 Essential Skills for Campaign Digital Directors
Id rather take someone who understands politics and has the right mindset and turn them into a digital marketer.
2 min read
How We Audit a Campaign Website
The first step to getting your campaign's digital strategy up to speed.
2 min read
How to Turn Social Media Comments Into Useful Feedback for Your Campaign
Ignore feedback from voters - both positive and negative - at your own peril.
2 min read
How a Campaign Supporter Becomes a Donor
The journey from supporter to donor can be broken down into three fundamental steps.
3 min read
Early Online Mistakes Candidates Cannot Afford to Make
Running for political office is hard work from start to finish, but unfortunately, there are many mistakes a candidate can make online before they even launch their campaign that will be difficult to correct as time goes on.
3 min read
The Only Digital Marketing Metrics Campaigns Should Care About
Its easy to get overwhelmed with the different metrics coming at you from your email marketing, social media, and website analytics. Its even easier for agencies to generate bloated reports with a lot of stats that dont mean much.
2 min read