From websites and email to design and data, a lot of responsibilities fall under the “digital” heading.

Your campaign’s About page is the foundation of an effective website. It will attract more organic traffic than just about any other page – including those you push on email, social media, and with ads.

With digital content, prolific beats perfect.

Announcing your campaign is one of the only times you’ll be in control of timing. After that, it’s deadlines, breaking news, and your opponents setting the agenda.

Twitter is an incredibly valuable tool for campaigns that use it well, but it rewards users that contribute – rather than extract – value. Follow these strategies for getting the most out of Twitter for your campaign.

Content creators behind podcasts and YouTube videos are always seeking guests to provide value for their audience. Borrowing an audience is the right move when you don’t have the bandwidth to create your own content.

First party data is information collected from a direct relationship with your supporter. The supporter is the one providing you with the data and giving you permission to use it.

Early data shows that 96% of users in the U.S. are opting out of tracking. Here’s what that might mean for political advertisers and what you should do about it:

Your digital campaign consultant or agency is a critical partner and finding the right one is a big decision. These questions can help you get the best fit possible.

By using these conversion words and phrases in your email copy, you’ll maximize the number of donations you receive from supporters.