A new year means a new start and while you’ve probably adopted some resolutions personally, take the time to consider opportunities for professional self-improvement.

Now’s the time to take a step back and discover key lessons for your next campaign.

Getting your launch right – especially online – is essential for your campaign.

Here are three ways your campaign can grow your email list through list sharing.

The broader your network, the more opportunities you’ll create for yourself.

You cannot simply ignore your digital campaign and dust it off two years from now.

Election Day marks the period on the end of the sentence that is a campaign. As a political professional, you must keep that fact in context.

The only way to survive the chaos of get out the vote (GOTV) is to have a plan so your energy is spent executing, not deciding or debating (or worse, panicking).

In the final weeks before an election, campaigns should devote significant budget to Google Search ads as voters turn to the search engine for last-minute research.

Effective campaigns make the most of these events by focusing on the goals of winning votes, earning attention, raising money, and upsetting your opponent.