With TV budgets fully funded, no time to turnaround new mail, and few unhired campaign staff available, options for spending this surplus are limited.

All of your social media marketing efforts this cycle have built to this moment, so make sure your supporters are registered to vote and get to the polls.

Your campaign cannot afford to abandon Facebook ads in the final week of the election and these are, unfortunately, the rules we all must play by.

There aren’t many platforms available to a campaign that are well suited for fundraising, volunteer recruitment and activation, narrative building, AND get out the vote, but these are four goals well-suited to texting thanks to its high levels of engagement.

Every campaign needs to be active on Facebook and Twitter – those are the bare minimum in 2020 – but what about other networks like LinkedIn, Snapchat, or TikTok?

P2P texts help your campaign cut through the noise and reach voters directly. They’re also a powerful tool in driving your supporters to action.

With all of the changes, it’s sometimes difficult to keep up and know what changes affect them. Here are some of the online marketing websites I follow for insights and inspiration.

Content is the fuel that drives your campaign’s social media marketing.

Smart campaigns invest time on the front end to automate as many of their conversion funnels as possible to reap more benefits later on.

Here are four strategies for fostering civilized engagement on your campaign’s social media platforms.