The only way to survive the chaos of get out the vote (GOTV) is to have a plan so your energy is spent executing, not deciding or debating (or worse, panicking).

In the final weeks before an election, campaigns should devote significant budget to Google Search ads as voters turn to the search engine for last-minute research.

Effective campaigns make the most of these events by focusing on the goals of winning votes, earning attention, raising money, and upsetting your opponent.

With TV budgets fully funded, no time to turnaround new mail, and few unhired campaign staff available, options for spending this surplus are limited.

All of your social media marketing efforts this cycle have built to this moment, so make sure your supporters are registered to vote and get to the polls.

Your campaign cannot afford to abandon Facebook ads in the final week of the election and these are, unfortunately, the rules we all must play by.

There aren’t many platforms available to a campaign that are well suited for fundraising, volunteer recruitment and activation, narrative building, AND get out the vote, but these are four goals well-suited to texting thanks to its high levels of engagement.

Every campaign needs to be active on Facebook and Twitter – those are the bare minimum in 2020 – but what about other networks like LinkedIn, Snapchat, or TikTok?

P2P texts help your campaign cut through the noise and reach voters directly. They’re also a powerful tool in driving your supporters to action.

With all of the changes, it’s sometimes difficult to keep up and know what changes affect them. Here are some of the online marketing websites I follow for insights and inspiration.