Content is the fuel that drives your campaign’s social media marketing.

Smart campaigns invest time on the front end to automate as many of their conversion funnels as possible to reap more benefits later on.

Here are four strategies for fostering civilized engagement on your campaign’s social media platforms.

Petitions and surveys that capture supporters’ email addresses are proven methods for growing your campaign’s email list for online fundraising.

To strike the right balance between staying on top of your digital campaign and being overwhelmed with data, every political campaigner should monitor a handful of key metrics.

To properly target your ads, you first need to know how the targeting works.

With campaigns being forced to move entirely online for the foreseeable future, it’s more important than ever that your Twitter strategy is as effective as possible.

Even before campaigns went completely virtual, text messaging was becoming a critical channel for reaching voters in races up and down the ballot.

As campaign events go virtual during the pandemic, what may seem like poor substitutes provide a critical opportunity for campaigns that know how to seize them.

A commitment device is any method of tying personal behavior to a consequence.