In this post, we'll explore what the Loyalty Loop is, why it matters, and how you can leverage it to create a loyal donor base.

Campaign events are one of the most powerful tools for building a strong, engaged supporter base. But their impact doesn't end when the last attendee leaves the room.

Paid search advertising on platforms like Google and Bing offer an important lifeline that more campaigners should revisit.

By leveraging these principles in an authentic way, you can drive action, foster loyalty, and ultimately achieve your campaign goals.

In this article, we'll explore how to effectively use X advertising to engage potential supporters and expand your campaign's reach.

Instagram's decision to limit the organic reach of political content presents new challenges for campaigns and advocacy organizations.

New artificial intelligence (AI) tools are opening up new possibilities for campaigners.

Your voter file is like a guide for your campaign. It tells you where you should be putting your efforts and how to talk to the voters who can help you win.

The real benefits of AI to your campaign are in the mundane tasks that it can take off your plate.

Using a double opt-in for adding supporters to your campaign email list is a helpful strategy for improving the delivery and inbox placement of your emails.