President Trump’s podcast outreach during the 2024 election demonstrated how powerful this medium can be for reaching voters in a fragmented political landscape. According to the Center for Campaign Innovation, among voters, weekly podcast listening rose to 32% in 2024, up from 10% in 2020. Podcasts offer a unique opportunity to engage with audiences in a deep and personal way, making them an essential tool for political campaigns.
However, while high-profile shows like The Joe Rogan Experience or This Past Weekend with Theo Von can deliver massive audiences, they aren’t practical options for most down-ballot candidates. The key is to find the right podcasts that align with your campaign's message and audience.
Here’s how to find podcasts that your candidate can join as a guest.
Podcast Directories
Start by searching podcast directories like Apple Podcasts, Podchaser, or Listen Notes. These platforms allow you to search by category, keywords, and popularity to identify shows that might be a good fit.
Target Regional or Local Podcasts
Local podcasts often have loyal, engaged audiences within a specific geographic area. Look for shows that mention your state, district, or town. Many cities and regions have podcasts focused on local news, politics, or community issues that could be valuable platforms.
Traditional media outlets, nonprofits, and community organizations have started to create their own podcasts as well.
Look for Professional or Industry Podcasts
If your candidate comes from a specific profession or industry, use that background to your advantage. For example:
- A doctor running for office could appear on healthcare podcasts.
- A small business owner could be featured on entrepreneurship shows.
- A veteran could speak on military and veteran affairs podcasts.
These types of appearances can establish credibility and reach a highly relevant audience. While they may not be voters, they can become supporters and donors to your campaign. These appearances also provide for valuable clips to incorporate in your own social media and website.
Explore Special Interest Podcasts
If your candidate has a personal connection to a particular cause or issue, leverage that angle. For example:
- A cancer survivor could speak on health-related podcasts.
- A parent of a child with autism could appear on special needs advocacy shows.
- A gun rights advocate could engage with Second Amendment-focused podcasts.
These niche podcasts often have passionate listeners who are highly engaged on specific issues and could become valuable supporters.
Join a Guest Directory
Podcast guest directories connect potential guests with hosts looking for interviewees. Consider signing up for platforms such as:
These services help streamline the process of getting booked on relevant shows.
Conclusion
Podcasts offer a powerful way for candidates to engage with voters in an in-depth and authentic way. By identifying the right shows and audiences, campaigns can tap into this growing medium to build support and win elections.
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