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Using The Poison Parasite Counter To Correct The Record
By embedding strong counter-messages directly into replicas of misleading communications, campaigns can create lasting recall of those counter-messages whenever voters see the original ad.
by
Eric Wilson
Texting
Survey Reveals Donor Frustration with Political Fundraising Tactics
72% of respondents said they continue to receive fundraising messages even after unsubscribing
by
Eric Wilson
Strategy
Understanding What Motivates Candidates To Run
Why some people who say they're interested in running for office actually do it, while others don't.
by
Eric Wilson
Social Media
Decoding Partisanship On Social Media
Contrary to popular belief, most politicians posted more positive messages about their own party than negative ones about the opposition.
by
Eric Wilson
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