Practitioners should rely on experimental data, like survey or field experiments, rather than intuition, to identify effective persuasive messages.

This strategy works especially well for single-voter households, where voters are less likely to have made a plan already.

The study revealed that messages emphasizing partisan identity significantly boosted campaign donations, especially among individuals who had donated before.

By embedding strong counter-messages directly into replicas of misleading communications, campaigns can create lasting recall of those counter-messages whenever voters see the original ad.

72% of respondents said they continue to receive fundraising messages even after unsubscribing

Why some people who say they're interested in running for office actually do it, while others don't.

Contrary to popular belief, most politicians posted more positive messages about their own party than negative ones about the opposition.