Trump outpaced Harris online and at the ballot box

Practitioners should rely on experimental data, like survey or field experiments, rather than intuition, to identify effective persuasive messages.

Ensure your campaign website is a trusted source for voting information.

Dem vs GOP online ad strategy, an AI bot goes to a debate

Once the freeze is underway, advertisers may not edit any of their ads’ creatives, including text, images, videos or links.

Understanding the fundamentals of political polling is essential for anyone working on a campaign.

AI ad disclaimers backfire, the conservative font choice

Research shows that voters with a detailed plan to vote are 4.1 percentage points more likely to turn out.