Getting into AI answers requires a different playbook from traditional search engine optimization (SEO)

X remains the most critical social media platform for breaking news, political narrative setting, and engaging the party’s bases

The goal isn't perfect content but a steady drumbeat of communication that builds your message over time.

Marketers can now include their logo alongside their emails in Apple’s Mail app via the Apple Business Connect program.

Podcast interviews are different than traditional media interviews and being an effective guest requires a different approach.

Political campaigns must view YouTube as more than just a video-sharing site.

Political consultants and vendors are frequent targets that bad actors use to breach campaigns online.

Canva is probably already in your toolbox but these advanced features can take you to the next level.

Substack has become a home for political writers across the spectrum.

The new media mindset centers on two-way relationships with your audience rather than one-way broadcasting.

Data shows subscribers spend about 9 seconds reading marketing emails – about as long as a NASCAR pit stop.

Focus on the numbers that connect directly to your campaign goals

Podcasts offer a unique opportunity to engage with audiences in a deep and personal way, making them an essential tool for political campaigns.

Pick two or three of these formats that feel natural to you and fit your schedule.

Passkeys replace passwords entirely, offering both better protection and an easier way to keep your campaign accounts secure.

While the concept might sound abstract, PKM offers practical ways to handle the daily flood of campaign information.

Create a personalized structure that makes your knowledge easier to access and apply.

Stay calm, grow your network, and be patient enough to make the right choice.

Ensure your campaign website is a trusted source for voting information.

Once the freeze is underway, advertisers may not edit any of their ads’ creatives, including text, images, videos or links.

Understanding the fundamentals of political polling is essential for anyone working on a campaign.

Research shows that voters with a detailed plan to vote are 4.1 percentage points more likely to turn out.

Staying informed and implementing preventative measures is essential to safeguarding your campaign’s integrity and success.