Home
About
Best Practices
The Rundown
Podcast
Friends
Subscribe
Best Practices
Latest
Advice
How To Be An Effective Panelist
The key to success lies in preparation, engagement, and delivering value to both the audience and your fellow panelists.
by
Eric Wilson
Design
How To Manage Freelancers For Creative Work
For campaigns on a budget, freelancer platforms open the door to top‑tier creative talent.
by
Eric Wilson
Texting
What Campaigners Need To Know About WhatsApp
After reading this article, you’ll know more about who uses WhatsApp, its features, and the ways it can be used in campaigning.
by
Eric Wilson
Content Marketing
What Campaigners Need To Know About Writing For AI
Getting into AI answers requires a different playbook from traditional search engine optimization (SEO)
by
Eric Wilson
Social Media
8 Stats About X Campaigners Need To Know
X remains the most critical social media platform for breaking news, political narrative setting, and engaging the party’s bases
by
Eric Wilson
Content Marketing
A Simple Playbook For Campaign Content Creation
The goal isn't perfect content but a steady drumbeat of communication that builds your message over time.
by
Eric Wilson
Marketing
Stand Out In The Inbox With Apple Business Connect
Marketers can now include their logo alongside their emails in Apple’s Mail app via the Apple Business Connect program.
by
Eric Wilson
Content Marketing
How To Be An Effective Podcast Guest
Podcast interviews are different than traditional media interviews and being an effective guest requires a different approach.
by
Eric Wilson
Content Marketing
4 Reasons Your Campaign Needs A YouTube Strategy
Political campaigns must view YouTube as more than just a video-sharing site.
by
Eric Wilson
Cybersecurity
Are You the Weak Link?
Political consultants and vendors are frequent targets that bad actors use to breach campaigns online.
by
Eric Wilson
Design
7 Advanced Canva Features Every Campaigner Should Use
Canva is probably already in your toolbox but these advanced features can take you to the next level.
by
Eric Wilson
Content Marketing
Platform Spotlight: Substack
Substack has become a home for political writers across the spectrum.
by
Eric Wilson
Content Marketing
How To Adopt A New Media Mindset
The new media mindset centers on two-way relationships with your audience rather than one-way broadcasting.
by
Eric Wilson
Email Marketing
Why Every Second Counts in Campaign Emails
Data shows subscribers spend about 9 seconds reading marketing emails – about as long as a NASCAR pit stop.
by
Eric Wilson
Email Marketing
Email Metrics That Matter
Focus on the numbers that connect directly to your campaign goals
by
Eric Wilson
Content Marketing
How To Find A Podcast For Your Candidate To Join
Podcasts offer a unique opportunity to engage with audiences in a deep and personal way, making them an essential tool for political campaigns.
by
Eric Wilson
Social Media
5 Social Media Trends To Connect With Constituents During Legislative Sessions
Pick two or three of these formats that feel natural to you and fit your schedule.
by
Eric Wilson
Cybersecurity
Passkeys Make Campaign Cybersecurity Easier For Everyone
Passkeys replace passwords entirely, offering both better protection and an easier way to keep your campaign accounts secure.
by
Eric Wilson
Management
How Can PKM Help Campaign Professionals?
While the concept might sound abstract, PKM offers practical ways to handle the daily flood of campaign information.
by
Eric Wilson
Management
An Introduction to Personal Knowledge Management for Campaigners
Create a personalized structure that makes your knowledge easier to access and apply.
by
Eric Wilson
Advice
Tips For Finding Your Next Job In Politics
Stay calm, grow your network, and be patient enough to make the right choice.
by
Eric Wilson
Websites
Campaign Website Design Trends From 2024’s Most Competitive Races
by
Eric Wilson
Management
Digital Campaign Wrap Up Checklist [2024]
by
Eric Wilson
GOTV
How To Build An Election Day FAQ Page
Ensure your campaign website is a trusted source for voting information.
by
Eric Wilson
Advertising
Everything You Need To Know About Facebook’s Political Ad Freeze [2024]
Once the freeze is underway, advertisers may not edit any of their ads’ creatives, including text, images, videos or links.
by
Eric Wilson
Next
Stay at the cutting edge
Get the latest from Campaign Trend
Thank you! Please confirm your subscription.
Oops! Something went wrong while submitting the form.
We never sell or share your email address. Unsubscribe at any time.