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Cybersecurity
Are You the Weak Link?
Political consultants and vendors are frequent targets that bad actors use to breach campaigns online.
by
Eric Wilson
Design
7 Advanced Canva Features Every Campaigner Should Use
Canva is probably already in your toolbox but these advanced features can take you to the next level.
by
Eric Wilson
Content Marketing
Platform Spotlight: Substack
Substack has become a home for political writers across the spectrum.
by
Eric Wilson
Content Marketing
How To Adopt A New Media Mindset
The new media mindset centers on two-way relationships with your audience rather than one-way broadcasting.
by
Eric Wilson
Email Marketing
Why Every Second Counts in Campaign Emails
Data shows subscribers spend about 9 seconds reading marketing emails – about as long as a NASCAR pit stop.
by
Eric Wilson
Email Marketing
Email Metrics That Matter
Focus on the numbers that connect directly to your campaign goals
by
Eric Wilson
Content Marketing
How To Find A Podcast For Your Candidate To Join
Podcasts offer a unique opportunity to engage with audiences in a deep and personal way, making them an essential tool for political campaigns.
by
Eric Wilson
Social Media
5 Social Media Trends To Connect With Constituents During Legislative Sessions
Pick two or three of these formats that feel natural to you and fit your schedule.
by
Eric Wilson
Cybersecurity
Passkeys Make Campaign Cybersecurity Easier For Everyone
Passkeys replace passwords entirely, offering both better protection and an easier way to keep your campaign accounts secure.
by
Eric Wilson
Management
How Can PKM Help Campaign Professionals?
While the concept might sound abstract, PKM offers practical ways to handle the daily flood of campaign information.
by
Eric Wilson
Management
An Introduction to Personal Knowledge Management for Campaigners
Create a personalized structure that makes your knowledge easier to access and apply.
by
Eric Wilson
Advice
Tips For Finding Your Next Job In Politics
Stay calm, grow your network, and be patient enough to make the right choice.
by
Eric Wilson
Websites
Campaign Website Design Trends From 2024’s Most Competitive Races
by
Eric Wilson
Management
Digital Campaign Wrap Up Checklist [2024]
by
Eric Wilson
GOTV
How To Build An Election Day FAQ Page
Ensure your campaign website is a trusted source for voting information.
by
Eric Wilson
Advertising
Everything You Need To Know About Facebook’s Political Ad Freeze [2024]
Once the freeze is underway, advertisers may not edit any of their ads’ creatives, including text, images, videos or links.
by
Eric Wilson
Data
How To Read A Poll
Understanding the fundamentals of political polling is essential for anyone working on a campaign.
by
Eric Wilson
GOTV
Creating Voting Plans That Drive Turnout
Research shows that voters with a detailed plan to vote are 4.1 percentage points more likely to turn out.
by
Eric Wilson
Cybersecurity
4 Common Campaign Cybersecurity Threats and How to Combat Them
Staying informed and implementing preventative measures is essential to safeguarding your campaign’s integrity and success.
by
Eric Wilson
Marketing
Your 6-point Digital Campaign Checkup For GOTV Season
After months of anticipation, it’s easy to overlook the technical aspects of your digital campaign.
by
Eric Wilson
GOTV
How To Get Out The Vote With VotePro
A new platform from the RNC offers best-in-class GOTV tools.
by
Eric Wilson
GOTV
Embracing An Election Month, Not Day Mindset
In some cases, voters will start casting ballots as early as September.
by
Eric Wilson
Advice
Essential Gear For The Campaign Trail
A rundown of must-have gear for campaigning on the move.
by
Eric Wilson
Management
9 Slack Features You Should Use To Run A More Coordinated Campaign
Whether you’re new to the platform or have been using it for years, these tips will take your campaign communication to the next level.
by
Eric Wilson
Email Marketing
9 Tips To Ensure Your Campaign Reaches Gmail Users
Google recently shared updated guidance about their policies around email marketing.
by
Eric Wilson
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