Ensure your campaign website is a trusted source for voting information.

Once the freeze is underway, advertisers may not edit any of their ads’ creatives, including text, images, videos or links.

Understanding the fundamentals of political polling is essential for anyone working on a campaign.

Research shows that voters with a detailed plan to vote are 4.1 percentage points more likely to turn out.

Staying informed and implementing preventative measures is essential to safeguarding your campaign’s integrity and success.

After months of anticipation, it’s easy to overlook the technical aspects of your digital campaign.

A new platform from the RNC offers best-in-class GOTV tools.

In some cases, voters will start casting ballots as early as September.

A rundown of must-have gear for campaigning on the move.

Whether you’re new to the platform or have been using it for years, these tips will take your campaign communication to the next level.

Google recently shared updated guidance about their policies around email marketing.

You may not realize how crucial the video platform is for reaching voters – especially on their TVs.

While initially designed for public oversight, these libraries have become valuable tools for competitive research.

The best way to build your prompting skills is with practice and there are two games that can help you on your journey.

While the tactics, tools, and strategies behind campaigning are always changing, these books offer broader frameworks to shape the messages and approach you can take to campaigning.

We’ve all been guilty of making these photo mistakes, but being aware of them is the first step to improving.

From SEO optimization to data analysis and donation page improvements, AI can help you work smarter and more efficiently.

A well-crafted social media moderation policy sets expectations for your audience, makes room for constructive criticism, and outlines consequences for unacceptable behavior.

If your campaign is giving TikTok a second look now, this post will break down the key features, some best practices, and tips for creating content that resonates on the platform.

Campaign events are one of the most powerful tools for building a strong, engaged supporter base. But their impact doesn't end when the last attendee leaves the room.

Paid search advertising on platforms like Google and Bing offer an important lifeline that more campaigners should revisit.

In this post, we'll explore what the Loyalty Loop is, why it matters, and how you can leverage it to create a loyal donor base.

By leveraging these principles in an authentic way, you can drive action, foster loyalty, and ultimately achieve your campaign goals.

In this article, we'll explore how to effectively use X advertising to engage potential supporters and expand your campaign's reach.

New artificial intelligence (AI) tools are opening up new possibilities for campaigners.

Instagram's decision to limit the organic reach of political content presents new challenges for campaigns and advocacy organizations.

The real benefits of AI to your campaign are in the mundane tasks that it can take off your plate.

Your voter file is like a guide for your campaign. It tells you where you should be putting your efforts and how to talk to the voters who can help you win.

Using a double opt-in for adding supporters to your campaign email list is a helpful strategy for improving the delivery and inbox placement of your emails.

Learning to write effective prompts for tools like Google Gemini or ChatGPT is an essential skill for tapping into the power of AI.

The best way to create an effective campaign email newsletter that supporters actually want to read is to follow a proven format.

Your campaign can’t afford not to take full advantage of the power of text messaging.

As more of our interactions with voters move online to platforms like Facebook, it’s important that we make it a pleasant space to be involved in.

The goal of syndication is to create once and distribute many times.

If you want to raise more money with your online fundraising program, make time to enable these new features in your WinRed accounts. Most of them only take a few minutes to configure and then work all year long.

Though often overlooked, an effective YouTube video description can significantly enhance your video's reach and engagement.

new requirements from Google and Yahoo won’t surprise anyone who has already been following email marketing best practices.

A successful political career always comes down to relationships. Your network is your most important asset.

For campaigners, 2024 is going to be a busy year filled with lots of surprises, but keeping these New Year’s Resolutions will serve you well online and off.

Starting out with all of the right components in place shows that you are running a professional, competent campaign deserving of voters’ support.

In addition to getting a comprehensive overview of your competition’s online strategy, you’ll identify opportunities for improving your own digital campaign.

The photos you post on social media tell the story of your campaign so it’s important to get it right. Following these tips will have you on your way.

Candidates seeking elected office need political campaign software to run an effective operation that builds awareness, recruits supporters, and turns out voters.

Selecting – and using – the right technology is critical to running an effective political campaign at any level.

Combined with other strategies for ranking higher on Google, including paid ads, writing helpful content that seeks to answer thoughtfully a voter’s question will ensure that your campaign’s website becomes a trusted, easy to find source of information for voters.

An effective search ad, alongside organic SEO practices, gives your campaign an opportunity to connect with voters at the right moment.

Think of your YouTube video title as the subject line of an email – more people will see it than watch the video.

Google Tag Manager (GTM) is a free and – once installed – easy to use tool every campaign should have on their website.

The policy debate is ongoing, but campaigners must confront the reality that voters are active users and getting political information from the platform.

If a campaign is only sending text messages, they’re missing out on intentionally communicating with people who are significantly more likely to vote.

Unless your campaign already has a meaningful following on Instagram, its focus should be on the main Facebook app where 52% of voters login every day.

If you're interested in a career in politics, government, or public affairs, working on a campaign is the single best way to advance your career.

The more helpful your campaign’s site is with relevant information and content, the more prominent it will appear in search results.

Email signatures are an overlooked tool in your digital campaign arsenal, providing opportunities for branding and engagement.

In order to ask the right questions and get the answers you need, it’s important to familiarize yourself with these terms and acronyms.

Effective digital content that can navigate the approval process with minimal headaches is possible, provided there's open communication across teams, silos, and consultants.

Campaigners should start experimenting now to figure out how to incorporate ChatGPT and similar applications into creating content, gaining insights, and analyzing data.

The key is providing valuable and informative content related to professional topics.

Continuously analyzing and improving your conversion funnel is essential to building an effective digital campaign that drives supporters to take action.

The more specific and unique your brand is, the more effective it will be in moving supporters to action and driving voters to support you at the ballot.

Campaigns doing TV advertising need OTT advertising in the mix in order to maximize the overall effectiveness of their media spend.

The good news for campaigns with tight budgets, not much staff, and even less time, is these videos don’t need much editing and can be used on multiple platforms at once.

The words you use to prompt a site visitor, email subscriber, or social media follower to become a supporter – the call to action – are the most important copy for your digital marketing effort.

How you build your landing page has a significant impact on how effective it is at driving conversions.

When you gain appreciation for the terminology, you’ll be able to look for the metrics that matter and disregard those that don’t.

A fully owned media audience means you control the content, the data, and the distribution.

Much of the work you’re already doing for a campaign can easily be transformed into a blog post.

From social media to yard signs and TV ads to direct mail, more voters are seeing your campaign’s logo more often.

Brandon Howell (Repubclick) and Stewart Crew (Move Strategic) share their insights and lessons learned from redesigning Senator Tom Cotton's campaign website.

In politics, “digital” can mean lots of different things depending on who you talk to or what an organization’s objectives are.

Most ad reports are nothing more than a deluge of data generated from a reporting platform and fail to deliver the insights a campaign needs.

Creating a post-election report is a great way to share the success of your digital campaign with decision makers.

Slack is the perfect tool for keeping your entire team campaign in touch and more.

Your campaign asked supporters for a lot over the recent weeks and months. Nobody likes the “friend” who always takes and never gives

Here are preparations you can make now, before opportunity knocks.

Now that the election is over, it's more important than ever to keep your supporters engaged.

The data you generated is an incredibly valuable asset.

If the next time you activate your digital campaign is for fundraising ahead of the 2023 Q1 deadline, you’ve made a mistake.

The closer a campaign gets to Election Day, the fewer levers they have to pull as TV advertising and mail become locked in, making digital a valuable channel for additional, last minute resources.

The biggest mistake you could make is not preparing accordingly, so familiarize yourself with the rules and plan ahead of time.

Remember that the goal of your digital campaign is the same as your campaign – to get the most votes. Not the most likes, shares, or followers.

With email being a crucial channel for supporter outreach, having a re-engagement plan in place is the most efficient way to grow your online fundraising and volunteer efforts.

Now is the time to map out your digital content calendar for the final stretch.

With free data from your state party, your campaign can create essential custom audiences to reach the right voters with the right message.

The more efficient your approvals process, the more effective your campaign will be overall.

Running a campaign that puts supporters first is a tradeoff in short term gains for long-term success.

Your campaign’s email marketing performance rises and falls on the health of your list. After a primary is the perfect time to rehabilitate your list with these strategies.

They're the most common, targeted cyberattacks against campaigns, but also the easiest to avoid and thwart.

Digital campaigning has the distinct advantage of being nimble, but it’s not without hurdles that can cause last minute frustration.

With a small mindset shift your campaign can tap into the power of volunteers and turn them into a valuable asset that money can’t buy.

ild, grow, and monetize audiences for creators. By building a community, these entrepreneurs drive supporters to action like paying for content or merchandise.

The donation page itself is as important as your list building ads and email copy. Don’t fumble the touchdown at the goal line by treating the landing page as an afterthought.

Social media platform changes come and go, but the fundamentals of digital campaigning are the same. Don’t panic and stick to the plan.

More important than the software you decide to use for your campaign’s CRM is actually committing to using a CRM.

Understanding your online fundraising program takes asking the right questions that cut through the noise and jargon to what really counts.

Social media is mission-critical for campaigns and in order to use it effectively, you must engage with comments – the good, the bad, and the ugly.

Running simple, focused A/B tests is a critical tool for boosting your digital campaign’s performance and maximizing your paid media investments.