Home
About
Best Practices
The Rundown
Podcast
Subscribe
Best Practices
Latest
Cybersecurity
4 Common Campaign Cybersecurity Threats and How to Combat Them
Staying informed and implementing preventative measures is essential to safeguarding your campaign’s integrity and success.
by
Eric Wilson
Marketing
Your 6-point Digital Campaign Checkup For GOTV Season
After months of anticipation, it’s easy to overlook the technical aspects of your digital campaign.
by
Eric Wilson
GOTV
How To Get Out The Vote With VotePro
A new platform from the RNC offers best-in-class GOTV tools.
by
Eric Wilson
GOTV
Embracing An Election Month, Not Day Mindset
In some cases, voters will start casting ballots as early as September.
by
Eric Wilson
Advice
Essential Gear For The Campaign Trail
A rundown of must-have gear for campaigning on the move.
by
Eric Wilson
Management
9 Slack Features You Should Use To Run A More Coordinated Campaign
Whether you’re new to the platform or have been using it for years, these tips will take your campaign communication to the next level.
by
Eric Wilson
Email Marketing
9 Tips To Ensure Your Campaign Reaches Gmail Users
Google recently shared updated guidance about their policies around email marketing.
by
Eric Wilson
Email Marketing
How To Instantly Improve Your Campaign’s Email Deliverability
by
Eric Wilson
Marketing
6 YouTube Stats Campaigners Need To Know [2024]
You may not realize how crucial the video platform is for reaching voters – especially on their TVs.
by
Eric Wilson
Advertising
Keep Tabs On Your Competition With Political Ad Libraries
While initially designed for public oversight, these libraries have become valuable tools for competitive research.
by
Eric Wilson
Technology
These Two Games Will Teach You AI Prompting Skills
The best way to build your prompting skills is with practice and there are two games that can help you on your journey.
by
Eric Wilson
Strategy
Summer Reading List For Digital Campaigners
While the tactics, tools, and strategies behind campaigning are always changing, these books offer broader frameworks to shape the messages and approach you can take to campaigning.
by
Eric Wilson
Social Media
Most Campaigners Make These 6 Social Media Photo Mistakes
We’ve all been guilty of making these photo mistakes, but being aware of them is the first step to improving.
by
Eric Wilson
Technology
7 Digital Marketing Tasks AI Can Handle For Your Campaign
From SEO optimization to data analysis and donation page improvements, AI can help you work smarter and more efficiently.
by
Eric Wilson
Social Media
How To Make A Social Media Moderation Policy For Your Campaign
A well-crafted social media moderation policy sets expectations for your audience, makes room for constructive criticism, and outlines consequences for unacceptable behavior.
by
Eric Wilson
Social Media
TikTok Basics For Political Campaigners
If your campaign is giving TikTok a second look now, this post will break down the key features, some best practices, and tips for creating content that resonates on the platform.
by
Eric Wilson
Events
Build Your Momentum With Event Followup Emails
Campaign events are one of the most powerful tools for building a strong, engaged supporter base. But their impact doesn't end when the last attendee leaves the room.
by
Eric Wilson
Advertising
How To Grow Your Email List And Raise Money With Paid Search Advertising
Paid search advertising on platforms like Google and Bing offer an important lifeline that more campaigners should revisit.
by
Eric Wilson
Fundraising
Nurturing Campaign Donor Relationships With A Loyalty Loop
In this post, we'll explore what the Loyalty Loop is, why it matters, and how you can leverage it to create a loyal donor base.
by
Eric Wilson
Email Marketing
5 Psychological Principles for Crafting Effective Campaign Emails
By leveraging these principles in an authentic way, you can drive action, foster loyalty, and ultimately achieve your campaign goals.
by
Eric Wilson
Advertising
How To Grow Your Campaign Email List and Attract New Donors with X Advertising
In this article, we'll explore how to effectively use X advertising to engage potential supporters and expand your campaign's reach.
by
Eric Wilson
Technology
The 5 AI Tools Every Campaigner Should Use
New artificial intelligence (AI) tools are opening up new possibilities for campaigners.
by
Eric Wilson
Social Media
What Campaigns Need To Know About Instagram’s Political Content Limit
Instagram's decision to limit the organic reach of political content presents new challenges for campaigns and advocacy organizations.
by
Eric Wilson
Technology
5 Simple AI Prompts Every Campaigner Should Use
The real benefits of AI to your campaign are in the mundane tasks that it can take off your plate.
by
Eric Wilson
Data
Everything You Wanted To Know About Voter Files But Were Afraid To Ask
Your voter file is like a guide for your campaign. It tells you where you should be putting your efforts and how to talk to the voters who can help you win.
by
Eric Wilson
Email Marketing
Boost Your Campaign Email List’s Effectiveness With Double Opt-In
Using a double opt-in for adding supporters to your campaign email list is a helpful strategy for improving the delivery and inbox placement of your emails.
by
Eric Wilson
Technology
5 Tips For Writing Better AI Prompts
Learning to write effective prompts for tools like Google Gemini or ChatGPT is an essential skill for tapping into the power of AI.
by
Eric Wilson
Email Marketing
4 Weekly Campaign Email Newsletter Formats Supporters Will Want to Read
The best way to create an effective campaign email newsletter that supporters actually want to read is to follow a proven format.
by
Eric Wilson
Texting
6 Reasons Political Campaigns Rely On Text Messaging
Your campaign can’t afford not to take full advantage of the power of text messaging.
by
Eric Wilson
Social Media
6 Tips For Moderating Comments On Your Facebook Page
As more of our interactions with voters move online to platforms like Facebook, it’s important that we make it a pleasant space to be involved in.
by
Eric Wilson
Content Marketing
A Simple Strategy For Syndicating Content For Your Digital Campaign
The goal of syndication is to create once and distribute many times.
by
Eric Wilson
Fundraising
All Of the New WinRed Features Your Campaign Should Use in 2024
If you want to raise more money with your online fundraising program, make time to enable these new features in your WinRed accounts. Most of them only take a few minutes to configure and then work all year long.
by
Eric Wilson
Content Marketing
4 Tips For Creating A YouTube Description That Gets More Views
Though often overlooked, an effective YouTube video description can significantly enhance your video's reach and engagement.
by
Eric Wilson
Email Marketing
Google’s New Bulk Sender Guidelines Explained For Political Campaigns [2024]
new requirements from Google and Yahoo won’t surprise anyone who has already been following email marketing best practices.
by
Eric Wilson
Advice
How To Get A Job On A Political Campaign In 2024
A successful political career always comes down to relationships. Your network is your most important asset.
by
Eric Wilson
Advice
4 Digital Campaign New Year’s Resolutions For 2024
For campaigners, 2024 is going to be a busy year filled with lots of surprises, but keeping these New Year’s Resolutions will serve you well online and off.
by
Eric Wilson
Strategy
8 Early Digital Campaign Mistakes That Are Easy To Avoid
Starting out with all of the right components in place shows that you are running a professional, competent campaign deserving of voters’ support.
by
Eric Wilson
Strategy
How To Strengthen Your Campaign With Competitive Analysis
In addition to getting a comprehensive overview of your competition’s online strategy, you’ll identify opportunities for improving your own digital campaign.
by
Eric Wilson
Social Media
How To Take Better Photos For Your Campaign Social Media Posts
The photos you post on social media tell the story of your campaign so it’s important to get it right. Following these tips will have you on your way.
by
Eric Wilson
Technology
All Of The Political Campaign Software And Apps You Need To Win
Candidates seeking elected office need political campaign software to run an effective operation that builds awareness, recruits supporters, and turns out voters.
by
Eric Wilson
Technology
How To Choose The Right Technology For Your Campaign
Selecting – and using – the right technology is critical to running an effective political campaign at any level.
by
Eric Wilson
Websites
How To Write Website Content For Google Search
Combined with other strategies for ranking higher on Google, including paid ads, writing helpful content that seeks to answer thoughtfully a voter’s question will ensure that your campaign’s website becomes a trusted, easy to find source of information for voters.
by
Eric Wilson
Advertising
How To Write Campaign Search Ads That Win Support
An effective search ad, alongside organic SEO practices, gives your campaign an opportunity to connect with voters at the right moment.
by
Eric Wilson
Content Marketing
7 Tips For Writing A Winning Campaign YouTube Title
Think of your YouTube video title as the subject line of an email – more people will see it than watch the video.
by
Eric Wilson
Websites
How To Use Google Tag Manager On Your Campaign Website
Google Tag Manager (GTM) is a free and – once installed – easy to use tool every campaign should have on their website.
by
Eric Wilson
Social Media
How To Get Started Using TikTok For Your Campaign
The policy debate is ongoing, but campaigners must confront the reality that voters are active users and getting political information from the platform.
by
Eric Wilson
Texting
How To Reach Un-Textable Voters
If a campaign is only sending text messages, they’re missing out on intentionally communicating with people who are significantly more likely to vote.
by
Eric Wilson
Social Media
What Your Campaign Should Do About Instagram Threads [July 2023]
Unless your campaign already has a meaningful following on Instagram, its focus should be on the main Facebook app where 52% of voters login every day.
by
Eric Wilson
Advice
7 Reasons To Go Work On A Campaign This Cycle
If you're interested in a career in politics, government, or public affairs, working on a campaign is the single best way to advance your career.
by
Eric Wilson
Websites
Search Engine Optimization Explained For Your Political Campaign
The more helpful your campaign’s site is with relevant information and content, the more prominent it will appear in search results.
by
Eric Wilson
Marketing
How to Create a Winning Email Signature for Your Political Campaign
Email signatures are an overlooked tool in your digital campaign arsenal, providing opportunities for branding and engagement.
by
Eric Wilson
Advertising
14 Programmatic Advertising Terms Campaigners Need To Know
In order to ask the right questions and get the answers you need, it’s important to familiarize yourself with these terms and acronyms.
by
Eric Wilson
Management
How To Ensure Good Ideas Survive The Approvals Process
Effective digital content that can navigate the approval process with minimal headaches is possible, provided there's open communication across teams, silos, and consultants.
by
Eric Wilson
Technology
6 Ways Anyone Can Use Artificial Intelligence For Their Political Campaign
Campaigners should start experimenting now to figure out how to incorporate ChatGPT and similar applications into creating content, gaining insights, and analyzing data.
by
Eric Wilson
Social Media
How To Use LinkedIn For Your Campaign
The key is providing valuable and informative content related to professional topics.
by
Eric Wilson
Marketing
How To Fix Your Campaign’s Digital Marketing Conversion Funnel
Continuously analyzing and improving your conversion funnel is essential to building an effective digital campaign that drives supporters to take action.
by
Eric Wilson
Marketing
Five Ways To Brand Your Campaign Beyond A Logo
The more specific and unique your brand is, the more effective it will be in moving supporters to action and driving voters to support you at the ballot.
by
Eric Wilson
Advertising
How Political Campaigns Are Using Over-the-top (OTT) Advertising To Reach Voters
Campaigns doing TV advertising need OTT advertising in the mix in order to maximize the overall effectiveness of their media spend.
by
Eric Wilson
Technology
Everything Political Campaigners Need To Know About AI
by
Eric Wilson
Social Media
How (And Why) Your Campaign Should Use Vertical Videos For Social Media
The good news for campaigns with tight budgets, not much staff, and even less time, is these videos don’t need much editing and can be used on multiple platforms at once.
by
Eric Wilson
Marketing
How To Write Calls To Action For Campaign Websites, Emails, And Texts That Convert
The words you use to prompt a site visitor, email subscriber, or social media follower to become a supporter – the call to action – are the most important copy for your digital marketing effort.
by
Eric Wilson
Websites
The Anatomy Of A High-Converting Landing Page
How you build your landing page has a significant impact on how effective it is at driving conversions.
by
Eric Wilson
Advertising
Digital Advertising Metrics Explained For Political Campaigners
When you gain appreciation for the terminology, you’ll be able to look for the metrics that matter and disregard those that don’t.
by
Eric Wilson
Strategy
What An Owned Media Audience Is And Why Your Campaign Needs One
A fully owned media audience means you control the content, the data, and the distribution.
by
Eric Wilson
Websites
14 Blog Post Prompts For Your Campaign Website
Much of the work you’re already doing for a campaign can easily be transformed into a blog post.
by
Eric Wilson
Design
How To Design An Effective Campaign Logo
From social media to yard signs and TV ads to direct mail, more voters are seeing your campaign’s logo more often.
by
Eric Wilson
Websites
Inside Tom Cotton for Senate's Campaign Website Redesign [Interview]
Brandon Howell (Repubclick) and Stewart Crew (Move Strategic) share their insights and lessons learned from redesigning Senator Tom Cotton's campaign website.
by
Eric Wilson
Management
7 Digital Functions Every Campaign Needs To Fulfill
In politics, “digital” can mean lots of different things depending on who you talk to or what an organization’s objectives are.
by
Eric Wilson
Advertising
How To Decode Your Campaign’s Digital Advertising Report
Most ad reports are nothing more than a deluge of data generated from a reporting platform and fail to deliver the insights a campaign needs.
by
Eric Wilson
Management
Selling Success: What To Include (And Leave Out) For Your Post-Election Report
Creating a post-election report is a great way to share the success of your digital campaign with decision makers.
by
Eric Wilson
Management
Use Slack Better On Your Campaign With These 9 Tips
Slack is the perfect tool for keeping your entire team campaign in touch and more.
by
Eric Wilson
Engagement
6 Ways To Thank Your Supporters After The Election
Your campaign asked supporters for a lot over the recent weeks and months. Nobody likes the “friend” who always takes and never gives
by
Eric Wilson
Strategy
Don’t Be Surprised By A Special Election
Here are preparations you can make now, before opportunity knocks.
by
Eric Wilson
Engagement
Give Back: Activate Your Supporter Community For The Holidays
Now that the election is over, it's more important than ever to keep your supporters engaged.
by
Eric Wilson
Data
A Practical Guide to Organizing and Saving Your Campaign’s Data After The Election
The data you generated is an incredibly valuable asset.
by
Eric Wilson
Strategy
Your Campaign May Be Over, But You Still Need These Pieces of Digital Infrastructure
If the next time you activate your digital campaign is for fundraising ahead of the 2023 Q1 deadline, you’ve made a mistake.
by
Eric Wilson
GOTV
Your Digital Get Out The Vote Playbook
The closer a campaign gets to Election Day, the fewer levers they have to pull as TV advertising and mail become locked in, making digital a valuable channel for additional, last minute resources.
by
Eric Wilson
Advertising
Be Prepared For Facebook Political Ad Freeze Period
The biggest mistake you could make is not preparing accordingly, so familiarize yourself with the rules and plan ahead of time.
by
Eric Wilson
GOTV
5 Voting Details To Share With Supporters Online
Remember that the goal of your digital campaign is the same as your campaign – to get the most votes. Not the most likes, shares, or followers.
by
Eric Wilson
Engagement
How (And Why) You Should Re-Engage Inactive Supporters
With email being a crucial channel for supporter outreach, having a re-engagement plan in place is the most efficient way to grow your online fundraising and volunteer efforts.
by
Eric Wilson
Social Media
13 Social Media Posts Every Campaign Should Do Before Election Day
Now is the time to map out your digital content calendar for the final stretch.
by
Eric Wilson
Advertising
Facebook Advertising Custom Audiences Explained
With free data from your state party, your campaign can create essential custom audiences to reach the right voters with the right message.
by
Eric Wilson
Management
5 Tips For Streamlining Your Digital Campaign Approvals Process
The more efficient your approvals process, the more effective your campaign will be overall.
by
Eric Wilson
Engagement
6 Ways To Run A More Voter-Friendly Campaign
Running a campaign that puts supporters first is a tradeoff in short term gains for long-term success.
by
Eric Wilson
Email Marketing
How To Rehabilitate Your Campaign Email List After Primary Season
Your campaign’s email marketing performance rises and falls on the health of your list. After a primary is the perfect time to rehabilitate your list with these strategies.
by
Eric Wilson
Cybersecurity
How To Avoid, Recognize And Thwart Phishing Attacks
They're the most common, targeted cyberattacks against campaigns, but also the easiest to avoid and thwart.
by
Eric Wilson
Management
Mark These 6 Digital Campaign Items Off Your List To Start The Fall Election Season
Digital campaigning has the distinct advantage of being nimble, but it’s not without hurdles that can cause last minute frustration.
by
Eric Wilson
Engagement
The Ideal Campaign Volunteer Journey From Start To Finish
With a small mindset shift your campaign can tap into the power of volunteers and turn them into a valuable asset that money can’t buy.
by
Eric Wilson
Engagement
How Your Campaign Can Engage Supporters Online With The Creator Economy Playbook
ild, grow, and monetize audiences for creators. By building a community, these entrepreneurs drive supporters to action like paying for content or merchandise.
by
Eric Wilson
Fundraising
Donation Page Dos And Don’ts
The donation page itself is as important as your list building ads and email copy. Don’t fumble the touchdown at the goal line by treating the landing page as an afterthought.
by
Eric Wilson
Social Media
Changes Coming To Social Media? 5 Reasons Not To Panic
Social media platform changes come and go, but the fundamentals of digital campaigning are the same. Don’t panic and stick to the plan.
by
Eric Wilson
Technology
5 Benefits Of Using A CRM For Your Political Campaign
More important than the software you decide to use for your campaign’s CRM is actually committing to using a CRM.
by
Eric Wilson
Fundraising
The 5 Questions You Should Ask About Your Online Fundraising Program
Understanding your online fundraising program takes asking the right questions that cut through the noise and jargon to what really counts.
by
Eric Wilson
Social Media
6 Tips For Addressing Your Campaign’s Negative Social Media Comments
Social media is mission-critical for campaigns and in order to use it effectively, you must engage with comments – the good, the bad, and the ugly.
by
Eric Wilson
Analytics
6 A/B Tests To Optimize Your Digital Campaign
Running simple, focused A/B tests is a critical tool for boosting your digital campaign’s performance and maximizing your paid media investments.
by
Eric Wilson
Cybersecurity
4 Free Digital Cybersecurity Tools That Also Help Your Campaign
Thanks to a unique allowance made possible by the Federal Elections Commission (FEC), federal candidates are eligible to receive free digital security software and services through Defending Digital Campaigns (DDC).
by
Eric Wilson
Marketing
5 Copywriting Tips To Get Campaign Supporters To Take Action
How you say something for your campaign matters as much as – probably more – than what you say.
by
Eric Wilson
Texting
Short Code Texting Versus Peer-to-Peer Texting – Why Campaigns Need Both
Campaigns work with a platform like Tatango to secure their six digit short code from phone companies and manage the opt-in process, both of which are required to send at high volume and lower cost.
by
Eric Wilson
Advertising
5 Tactics To Improve Your Campaign’s Facebook Advertising Performance
Recent changes in how Facebook advertising works have had a negative impact on how political campaigns have typically used the platform
by
Eric Wilson
Content Marketing
How To Get Your Campaign Videos Seen On YouTube
Most campaigns already make use of YouTube to upload and share online videos, but following these tips will help you reach more voters and earn more views.
by
Eric Wilson
Stay at the cutting edge
Get the latest from Campaign Trend
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
We never sell or share your email address. Unsubscribe at any time.