Our guest today is Ron Nehring. His extensive resume includes former Chairman of the California Republican Party, he was the Republican nominee for Lieutenant Governor and he was national spokesman for Senator Ted Cruz’s 2016 presidential campaign. In our conversation we dig into his post-election takeaways and where Republicans can improve before 2024.
Key Takeaways:
1. Candidate Training is Essential to Success
Ron Nehring explains that most candidates don’t come from political backgrounds, so coaching on communications, policy, and fieldwork is essential.
2. Discipline and Message Consistency Win Races
He emphasizes staying on message and avoiding unforced errors. Candidates must practice message control, especially in volatile media environments.
3. Media Training is Critical in the Digital Age
Nehring notes that every candidate is now one viral clip away from national attention—good or bad. Smart media training is a must.
4. International Political Strategy Offers Key Lessons
Drawing from his work abroad, Nehring explains how tactics used globally—like microtargeting and coalition-building—can be adapted to U.S. races.
5. Local Issues Can Drive National Outcomes
He warns that ignoring hyperlocal concerns can cost campaigns. Even in federal races, candidates must connect with district-specific issues.
Watch on YouTube:
https://www.youtube.com/channel/UCdzsHPQ_uNfN8r5PILc3NhQ
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