We’re joined today by Josh Klemons a Digital Storyteller/Strategist and the founder of Reverbal Communications, helping progressive campaigns, organizations and brands of all shapes and sizes find, hone and tell their stories online.
Our conversation today is about the state of email marketing in the 2024 Republican primary and Josh has an interesting outsider’s perspective as a Democrat and he wrote a blog post where he assessed all of the 2024 Republican contenders’ email campaigns. We dig into what he’s looking for, what trends he’s spotted, and what he thinks down ballot campaigns should take or leave from presidential campaign email strategy.
Key Takeaways:
1. Authenticity is Key to Social Media Success
Josh Klemons stresses that audiences crave real, human content. Highly polished or overly branded social posts often underperform compared to authentic, behind-the-scenes glimpses.
2. Social is Not Just for Broadcasting
He encourages campaigns to engage in conversation—not just post announcements. Responding to comments and fostering discussion builds community and loyalty.
3. Each Platform Has Its Own Voice
Klemons explains that you shouldn’t post the same content across Facebook, Twitter, Instagram, and TikTok. Content should be platform-native and audience-specific.
4. Good Social Media Tells Stories
The most engaging content tells a story over time. Whether through a candidate’s journey or a policy fight, storytelling beats sporadic updates.
5. Measurement and Iteration are Vital
He advises tracking engagement data closely and being willing to pivot. What worked last month might not work now—test, learn, repeat.
Watch on Youtube:
https://www.youtube.com/channel/UCdzsHPQ_uNfN8r5PILc3NhQ
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