Entrepreneurs

Building Audiences and Content in the Political Media Industry – Bubba Atkinson (Monarch Media Ventures)

"You can get the center left and the hard right to agree on a lot of things, but you have to present it in a certain way. It can't be combative. And that's how I view a lot of conservative medias, is quite combative."

Bubba Atkinson is Co-founder of Monarch Media Ventures, a digital media consulting and video production firm. He was employee number 10 at Axios where he led audience growth and video strategy. Prior to that, he was editor in chief of IJ Review, the viral political news website.In our conversation, we discuss the state of news media, audience building, and what you need to know to succeed in today’s content landscape.

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