Today we’re talking with Tyler Whirty (@twhirty_), founder of HODLpac, a PAC for crypto voters that is also a crypto-native organization and community governed. Don’t worry if you don’t know what some of these words mean, we dive into more about the organization, what crypto voters want, and a quick intro to the industry.
Key Takeaways:
1. Campaign Tech Tools Need to Be Intuitive
Tyler Whirty emphasizes that the best tools for campaigns are the ones people actually use. Simplicity, user experience, and reliability matter more than feature bloat—especially for teams working under pressure.
2. Data Centralization Improves Campaign Efficiency
Campaigns often suffer from fragmented tools and datasets. Whirty advocates for centralized platforms where data from canvassing, digital ads, fundraising, and events can all live in one accessible place.
3. Field Teams Deserve Better Tech
He believes that field operatives are often underserved by outdated or clunky technology. Investing in tools that make their jobs easier improves morale, data quality, and voter contact effectiveness.
4. Interoperability is a Must for Modern Campaigns
Whirty argues that campaign platforms need to be interoperable—able to integrate with CRMs, ad platforms, and communications tools. Closed systems slow campaigns down and create information silos.
5. The Campaign Tech Stack is Maturing—Fast
He observes that political technology is catching up to commercial tech, and that campaigns need to stay current. What was “innovative” four years ago may now be table stakes.
Watch on Youtube:
https://www.youtube.com/channel/UCdzsHPQ_uNfN8r5PILc3NhQ
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