Experts

Experimentation Makes TV Ads More Effective – David Broockman (UC Berkeley)

"In a world where it's kind of hard to predict what works, but it is the case that some things work better than others, that really kind of underscores the value of doing this kind of experimentation."

David Broockman is an associate professor of political science at UC Berkeley. He is the co-author of a study published in the American Political Science Review last month titled “How Experiments Help Campaigns Persuade Voters: Evidence from a Large Archive of Campaigns’ Own Experiments.”  In our conversation, we discuss the research and learn what campaigners should do in light of the findings.

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