This episode is all about programmatic digital advertising in the political space. You’ll learn more about how it works, the risks and benefits, and what new technology is doing to make it more efficient – especially for political campaigns.
To guide us on this discussion, we’re joined by a pair of industry experts from Powers Interactive, a programmatic media company. Jordan Lieberman is the CEO and he boasts a long career in the political advertising industry as does Kate Holliday, VP for Political and Public Affairs.
Key Takeaways:
1. Political Programmatic Advertising is Exploding
Jordan Lieberman explains how automated, data-driven ad buying is transforming political media. Programmatic tools now allow campaigns to target audiences with incredible precision at scale.
2. Measurement Matters More Than Ever
He stresses that modern campaigns must focus on performance data—not just impressions or reach. Attribution models help measure what actually moves voters or donors.
3. Creative Fatigue is Real
Campaigns often run the same ads for too long. Lieberman encourages frequent refreshes and creative variation to keep audiences engaged and reduce drop-off.
4. Privacy Laws Will Reshape Targeting
He warns that data privacy regulations (like GDPR and CCPA) are already impacting political advertising, and campaigns need to plan for a cookieless future.
5. Campaigns Must Balance Efficiency with Humanity
Despite the appeal of automation, Lieberman believes successful campaigns still require human insight and creativity. Tech should enhance—not replace—strategy.
Watch on Youtube:
https://www.youtube.com/channel/UCdzsHPQ_uNfN8r5PILc3NhQ
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