Our guest today is Zack Roday, Partner at Ascent Media, he’s been a communicator on Capitol Hill and the campaign trail for many years, including Joe O’Dea for Senate where he was campaign manager, the House Energy and Commerce Committee, and the Republican Attorneys General Association.
In our conversation, we dive into strategies for overcoming the fragmented media and platform landscape and how to create content that cuts through.
Key Takeaways:
1. Fragmented media is the biggest obstacle to campaign communication today.
2. Stacked content—layering earned, paid, and owned media—is essential for visibility.
3. Effective content demands both rigorous planning and fast execution.
4. Centralized messaging across campaign teams ensures coherence and impact.
5. Bold, engaging storytelling is key to cutting through media clutter.
Watch on Youtube:
https://www.youtube.com/channel/UCdzsHPQ_uNfN8r5PILc3NhQ
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