Our guest today is Matthew Mazzone a partner at Ascent Media Agency where he leads large scale branding and marketing campaigns. Before getting into agency world, Matt was the Director of Film and Visual Media at the Republican National Committee.
In this episode we’re talking about virtual production – how it works and what it means for political ad makers.
Watch Virtual Production In Action
Key Takeaways:
1. Virtual production enablescost-effective, cinematic-quality political ads.
2. It reduces logistical burdens by simulating multiple locations in one shoot.
3. Unreal Engine powers these sets,offering flexible and interactive environments.
4. The technology is new to politicsbut offers a competitive storytelling edge.
5. Authenticity still matters—some stories require real, on-location shooting.
Watch on Youtube:
https://www.youtube.com/channel/UCdzsHPQ_uNfN8r5PILc3NhQ
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