Mike Hahn is the President of Digital Strategy & Operations at Frontline Strategies. In the 2022 cycle he was the Deputy Digital Director at the NRSC and is an alum of the Trump 2016 and 2020 campaigns where he served as the Director of Social Media. In total, he has raised well over $100 million online for various groups.
In this episode we’re digging into the initial learnings about digital fundraising in 2024 and what the future looks like for the grassroots fundraising space.
Key Takeaways:
1. Digital fundraising remains aggressive despite calls for donor respect.
2. Digital channels require speed and reactivity, unlike direct mail.
3. Smarter segmentation can reduce fatigue and improve fundraising ROI.
4. The digital fundraising space is still maturing and evolving rapidly.
5. Respecting donors means operational changes, not just better messaging.
Watch on Youtube:
.png){kind=icon}
