Josh Nelson is the CEO of Civic Shout whose motto is “surprisingly easy email & SMS acquisition for your progressive cause or campaign”. He’s a vocal critic of the status quo when it comes to online fundraising practices on the Right and the Left. Civic Shout just released a poll that asked Democratic and Democratic leaning Independents view email and SMS fundraising by campaigns. We dig into that poll in our conversation and learn more about the better way forward for campaign marketing.
Key Takeaways:
1. Progressive Campaigns Must Build Their Own Infrastructure
Josh Nelson argues that progressive candidates often face institutional disadvantages and need to invest in their own grassroots organizing, tech, and messaging frameworks.
2. Climate Messaging Has Evolved
He notes that climate change discussions have shifted from doom and gloom to solutions-focused narratives, emphasizing jobs, innovation, and equity.
3. Rapid Response Matters for Advocacy Groups
Nelson shares how his organizations mobilize digital rapid response campaigns within hours to shape news cycles and legislative outcomes.
4. Digital Activism is a Long-Term Game
He stresses the importance of building long-term supporter lists and relationships rather than focusing on one-off viral campaigns.
5. Transparency Builds Movement Trust
Nelson encourages progressive orgs and campaigns to be transparent about goals, strategy, and results to maintain supporter credibility.
Watch on YouTube:
https://www.youtube.com/channel/UCdzsHPQ_uNfN8r5PILc3NhQ
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