There’s a lot of focus this cycle on the role artificial intelligence (AI) will play in the 2024 Elections. Contrary to the widespread concern over AI's potential for generating misleading deepfakes, the truth is that AI's most common applications in campaigns are far more ordinary – boring, even.
Clean Up Transcripts
Using a transcription service like Otter is not only a timesaver, but it’s the first step in building out content for your campaign based on spoken words.
Example Prompt
You are a copy editor. Review the attached transcript of a radio interview and correct any typos, fix misspellings, and remove any filler words like “um” or “ah.” Do not change any of the words or otherwise alter the transcript.
Draft A Press Release
Quickly turn a set of bullet points into a draft press release. The more background – in your candidate’s own words – that you can provide, the more natural the the tone will be.
Example Prompt
You are the press assistant for our campaign. Review the attached press release to familiarize with our campaign’s tone and style. Now, draft a new release on the topic of [BLANK] based on the following bullet points. You must provide links and citations to any facts or data you include.
Remix Press Releases & Transcripts
Next, give your existing content a makeover by using AI to turn it into other content types like blog posts, emails, or Op-Eds.
Example Prompt
You are the press assistant for our campaign. Rewrite the attached [press release] into a [blog post for our website/email for our supporters/op-ed for the local newspaper].
Draft Social Media Posts
With all of the new content AI is helping you create, you’ll need more social media posts to promote it.
Example Prompt
You are a social media marketer. Draft posts for Facebook, Instagram, X, and LinkedIn to promote the following [blog post, article, etc.]
Analyze Digital Metrics
The abundance of analytics is both a blessing and a curse for digital campaigning. It’s often difficult to separate valuable insights from the vanity metrics of email marketing, social media platforms, and website analytics. Share your exported digital reports with an AI to ask it for advanced insights that might otherwise be too time consuming to derive.
Example Prompt
You are a digital marketer. Review this export of data from Google Analytics and share your insights about top sources for referral traffic and the best performing content on my website.
Conclusion
The real benefits of AI to your campaign are in the mundane tasks that it can take off your plate. When you take the time to understand how to write effective prompts and incorporate AI into your work, you’ll gain leverage to do more in less time.
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