Artificial intelligence (AI) is a hot topic in the world of digital marketing and campaigning. While AI has been driving digital ad optimization and voter modeling in politics for years, the advent of generative AI, powered by tools like ChatGPT and Midjourney, has sparked new discussions about its applications in campaigns. As with any emerging technology, it's crucial to separate hype from reality and identify practical ways AI can enhance your digital marketing efforts. In this blog post, we'll explore concrete strategies that leverage AI to improve your campaigns today.
Writing Email Copy
Generative AI tools like ChatGPT are built on large language models (LLMs) and excel at copywriting. Think of them as advanced auto-complete tools that can take your prompts and help produce compelling email drafts. These tools are especially useful for creating a first draft. However, keep in mind that there may be restrictions on political use cases, so be aware of any guidelines in place.
Drafting Social Media Copy
These tools can also help draft social media posts. Regular posting is essential for growing your following, and AI can help you overcome writer's block by generating creative ideas for your content. Increase your output and maintain a consistent social media presence by taking advantage of AI for your first drafts.
Creating Social Media Graphics
AI tools extend beyond text generation and can assist in creating visually appealing graphics for social media. From generating stock photos to transforming prompts into eye-catching visuals, AI tools offer a wide range of possibilities. Some tools even allow you to create graphics once and then repurpose them for various sizes, saving you time and effort.
Transforming Press Releases Into Blog Posts
Press releases are valuable campaign assets, but they often cater to a specific audience and lack broader appeal. To reach a wider audience and make the information more accessible, consider transforming press releases into blog posts or emails. AI can be immensely helpful in this process. Provide the copy of your press release and prompt the AI to draft a blog post. Now, you have a first draft.
Translating Content
AI has made significant advancements in language translation. If you're campaigning in an area with a large population of non-native English speakers, AI can assist in creating accurately translated content for your website and social media platforms. This enables you to engage with a broader audience more effectively than ever before.
Summarizing Briefing Materials
Campaigns are inundated with information from various interest groups and research sources. It can be challenging to digest this data, especially with limited time and resources. AI tools, such as ChatGPT, are adept at summarizing lengthy texts. Upload research reports or PDFs and use AI to ask questions and extract key insights, just as you would consult a policy expert.
Conclusion
There’s no doubt that AI is a powerful tool on track to disrupt humans’ relationship to computers. Campaigners should start experimenting now to figure out how to incorporate ChatGPT and similar applications into creating content, gaining insights, and analyzing data.
.png){kind=icon}