When focusing on tactics, strategies, and best practices, its easy to lose the forest for the trees. The reason we use digital marketing, data, and technology on campaigns is to win elections NOT to get the most Facebook likes, biggest email list, or highest website traffic.
These data points provide valuable context about the overall importance of digital marketing in campaigns.
- In 2020, 57% of persuadable voters relied on search engines like Google to get information about campaigns and elections. (CampaignInnovation.org)
- Fewer than 1% of emails from House incumbents in battleground states made it into Gmails primary inbox. (TheMarkup.org)
- Only 23% of political emails are opened by recipients (MailChimp.com)
- 33% of voters get news about politics from email newsletters each week (CampaignInnovation.org)
- 70% of U.S. social media users never or rarely post or share about political or social issues. (PewResearch.org)
- 60% of voters use Facebook every day. (CampaignInnovation.org)
- Registered voters aged 27-50 were 8% more likely to turnout to vote if they received a text message. (Tatango.com)
- 17% of political donors listen to podcasts on a weekly basis. (CampaignInnovation.org)
- Candidate selfie video ads on Facebook saw a 13-40% lower cost per click than other ads. (TechForCampaigns.org)
Whether you're a digital marketer in the trenches of campaigning or a seasoned operative with decades of experience, these statistics show just how inseparable email, social media, and the web are from modern campaigning.