Best Practices

Creating Voting Plans That Drive Turnout

Research shows that voters with a detailed plan to vote are 4.1 percentage points more likely to turn out.

Research shows that voters with a detailed plan to vote are 4.1 percentage points more likely to turn out. By guiding your supporters through the process of creating their own voting plan, you can significantly boost participation. Here’s the essential information to share with your voters to help them prepare effectively and ensure their voices are heard on Election Day.

What’s Needed

Before helping voters create a voting plan, it's crucial to remind them of key logistical details. Make sure they are aware of voter registration deadlines and any identification requirements for voting in their state. This ensures that voters are fully prepared and meet all necessary qualifications before heading to the polls.

When

It's important to provide voters with all available options for casting their ballot. Share the specific dates for early voting, mail-in voting deadlines, and the hours polls will be open on Election Day. By helping voters choose the most convenient option, you make it easier for them to commit to a specific time to vote.

Where

Voters should know exactly where they need to go to cast their ballot, whether it's an early voting site, a ballot return location, or their designated Election Day polling place. If voters are registered in a different area than where they currently live, they may need to travel. Clear communication of polling and ballot return locations ensures they are prepared to reach the right place on time.

How

When helping voters build their voting plan, it's essential to explain the different options available to them. Depending on their state, they may have the option to vote by mail, vote early in person, or vote on Election Day. Clarifying these methods allows voters to choose the most convenient option and commit to following through on their voting plan.

Before & After

A key part of helping voters commit to their voting plan is getting them to think about what they'll be doing both before and after they vote. Encourage them to consider their schedule—what they’ll be doing beforehand, such as work or errands, and any activities afterward. This mental rehearsal makes voting feel more integrated into their day, increasing the likelihood they’ll follow through.

Conclusion

Helping voters create a detailed plan can make a real difference in turnout. By guiding them through key steps—ensuring they know when, where, and how to vote, and helping them think about their day before and after voting—you empower them to follow through. Providing clear, practical guidance ensures your supporters are prepared and confident, making it more likely they will cast their ballots. This simple, proactive approach can have a meaningful impact on election results.

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