Rundown

Digital Budget Battles

AI polling, new GOTV tech

Advertising

More Money Urgently Needed to Reach Younger and Minority Voters, Organizers Warn Harris Donors
New York Times
"Conservative advertisements aimed at voters of color could sway them to support Mr. Trump or get them to stay home altogether — amplifying organizers’ fears that Democratic groups are ceding ground to the G.O.P. in targeted online advertising."


Advocacy

What K Street Can Learn From The Campaign Trail
Center for Campaign Innovation
"Highlights include the growing importance of storytelling to engage voters, the shift toward mobilization over persuasion, and the role of partnerships and automation in driving campaign success."


Campaigns

Harris, With an Online Avalanche, Outspends Trump by Tens of Millions
New York Times
"Mr. Trump, who starred in the network television show 'The Apprentice,' has said privately that he thinks digital spending is a waste and has urged his campaign to spend more on TV, according to a person who has heard him make such remarks and insisted on anonymity to discuss his private comments."

a guide to doing politics online
Keyboards for Kamala
"Real people understand the world through what they see on the internet. After all—here you are, reading a page on the internet. Yet, for decades, the voter mobilization strategy in mainstream politics been to knock on doors of strangers or call them on the phone or text them."


Data

No people, no problem: AI chatbots predict elections better than humans
Semafor
"The polls usually draw on responses from around 5,000 AI respondents, and it takes anywhere from 30 seconds to 1.5 minutes to conduct. Aaru charges less than 1/10th the cost of a survey of humans."


Technology

How To Get Out The Vote With VotePro
Campaign Trend
"A new suite of tools from the RNC, called VotePro, combines advanced technology with user-friendly features, allowing campaigns to create personalized voter experiences."

Building a Better Election Infrastructure
Democracy Journal
"Investments in modern, secure voting systems, comprehensive auditing processes, trained staff, and rigorous cybersecurity measures are all essential steps. Undertaking them should be a nonpartisan issue. These investments are about preventing potential fraud and security breaches, which will not only strengthen our democracy, but also foster increased public trust in our electoral processes for generations to come."

Half of U.S. states seek to crack down on AI in elections
Axios
"The review lays bare a messy patchwork of rules around the use of genAI in politics, as experts increasingly sound the alarm on the evolving technology's power to sway or disenfranchise voters."


Become a Campaign Trend Insider and get exclusive insights and analysis. Visit CampaignTrend.com/Join to learn more.



Continue Reading