Running a campaign in 2024 is about doing more with less – less money, less time, and less room for error. New artificial intelligence (AI) tools are opening up new possibilities for campaigners. We’ve previously highlighted the campaign tasks AI can tackle and how to write better prompts for AI, now we turn our attention to the specific tools you can use to take advantage of AI.
As always, remember to check the output of your AI tools since they can make mistakes and ‘hallucinate.
ChatGPT, Gemini, or Claude
Whether it's ChatGPT, Google's Gemini, or Claude from Anthropic, AI chat agents are incredibly versatile. Need help drafting emails, social media posts, or speeches? A chat agent can lend a hand with writing and editing. Looking for research on policy topics? Ask the agent to summarize key points from trusted sources. These tools excel at tasks like content creation, copywriting, and research.
Otter
Recording every campaign event is crucial for repurposing content later. But manually transcribing hours of audio is tedious. That's where transcription AI comes in. Apps like Otter can accurately transcribe recordings into text documents. From there, you can mine the text for social media quotes, blog material, and more – all in the candidate's authentic voice.
Fireflies
On the campaign trail, you'll be in back-to-back meetings discussing strategy, fundraising, and outreach. AI tools like Fireflies can sit in on these calls, capturing a detailed transcript along with key decisions and action items. No more dropped balls because someone forgot their assignment.
Clipdrop
AI image generators like Clipdrop allow you to create custom graphics, illustrations, and stock photos for websites and social media – instantly. Just describe what you need, and the AI will generate unique visuals. This takes a lot of practice to get your prompts just right. Clipdrop can also help you edit your own photos.
Kapwing
Finally, we have tools like Kapwing that take your video content and give it superpowers. Upload a video of your candidate speaking, and these tools can transcribe it, pull out the most impactful snippets, and even help you create shareable clips for social media. It's a fantastic way to leverage video content, ensuring your candidate's message resonates across different platforms and reaches a wider audience.
Conclusion
AI won't replace human efforts, but it can streamline many routine tasks. By leveraging the right tools, your team can work smarter, reach more voters, and drive your campaign's message further.
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