As voters begin casting their ballots, it’s essential to ensure that your digital strategy is running at full capacity. While many of these elements were likely set up months ago, they can easily be overlooked as the campaign progresses. Regularly auditing these key areas will help avoid costly errors and ensure your campaign reaches and engages voters effectively.
Checking in on these items now can make all the difference in the final stretch.
Search Results
Is your campaign’s website showing up when voters search for the candidate’s name? Many voters rely on online search engines when deciding how to cast their vote. If your campaign isn’t appearing, improve your SEO efforts. In the meantime, consider running Google Search Ads to ensure visibility before Election Day.
Email Authentication
Is your campaign’s email domain properly authenticated? Without passing key authentication checks, such as SPF, DKIM, or DMARC, your emails may end up in spam folders, limiting your reach. Use online tools to verify your setup and ensure that your messages are reaching as many supporters as possible.
Website Load Speed
How quickly does your campaign’s website load? A slow site can hurt both your search rankings and your ability to convert visitors into supporters or donors. Use tools like Google PageSpeed Insights to test your site’s performance and make necessary improvements before it impacts your campaign’s success.
Test Forms
Are your campaign’s forms—such as volunteer sign-ups and contact forms—working correctly? Ensure that all forms are functional and that submissions are routed to the right team members. Regularly testing these forms is essential to avoid missed opportunities to engage supporters or address inquiries in a timely manner.
Social Media Profiles
Are your campaign’s social media profiles up to date? Ensure that all information—such as your bio, contact details, and links—is accurate and consistent across platforms. This helps maintain credibility and ensures that potential supporters can easily find the information they need to engage with your campaign.
Online Donations
Is your campaign’s donation page fully functional? Check that the process works smoothly from start to finish, including the donation form and payment processing. Additionally, ensure that the receipt email is correct and includes all necessary details, such as donation amount and campaign information, to maintain transparency and build trust with donors.
Conclusion
After months of anticipation, it’s easy to overlook the technical aspects of your digital campaign. By taking the time to audit these key areas—search visibility, email authentication, website speed, forms, social media, and donations—you ensure your campaign is performing at its best. These simple checks can make a significant difference in reaching and engaging voters, maximizing donations, and driving your message forward during the most crucial days of the race.
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