13 Social Media Posts Every Campaign Should Do Before Election Day
Now is the time to map out your digital content calendar for the final stretch.
2 min read
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Incorporating Props & Symbols Into TV Ads Casey Phillips (Hereford Agency)
"My brain works in very weird ways. Number one is that when a script comes, I can't get to the laptop fast enough."
1 min read
6 Ways To Run A More Voter-Friendly Campaign
Running a campaign that puts supporters first is a tradeoff in short term gains for long-term success.
2 min read
Building Software To Solve Your Own Challenges Joe Mansour (Speak4)
"Once someone sent a message to their lawmakers on this issue, they cared about they're, bought in and they were much more likely to then donate to the organization than if they'd just been asked directly for a hard solicitation."
Mark These 6 Digital Campaign Items Off Your List To Start The Fall Election Season
Digital campaigning has the distinct advantage of being nimble, but its not without hurdles that can cause last minute frustration.
2 min read
How To Avoid, Recognize And Thwart Phishing Attacks
They're the most common, targeted cyberattacks against campaigns, but also the easiest to avoid and thwart.
3 min read
The Ideal Campaign Volunteer Journey From Start To Finish
With a small mindset shift your campaign can tap into the power of volunteers and turn them into a valuable asset that money cant buy.
2 min read
A Solution For Crowded Primaries David Kanevsky (3D Strategic Research)
"Even the candidates who don't win end up with positive impressions among voters that lets them run for future offices."
1 min read
Voter Data As A Utility Jon Black (Data Trust)
"They were focused on building a data operation for the party. And that's kind of what led to the Data Trust in how we operate. You know, we are an entity and again, a utility for the party and not just for one candidate or one individual."
How To Rehabilitate Your Campaign Email List After Primary Season
Your campaigns email marketing performance rises and falls on the health of your list. After a primary is the perfect time to rehabilitate your list with these strategies.
2 min read
Training For Political Campaigns Stephen Rowe (Leadership Institute)
"Training works and the number of effectively trained activists on your side directly contributes to your success."
Changes Coming To Social Media? 5 Reasons Not To Panic
Social media platform changes come and go, but the fundamentals of digital campaigning are the same. Dont panic and stick to the plan.
2 min read