Its back to school time and whether you still have nightmares about missing class or not, its a good time to evaluate your digital campaign. With the 2022 campaign season already in swing, you need to ensure all of the important but seldom seen parts of your email, website, and social media are accu
"When you make the jump from operative to entrepreneur, you have to understand that your objectives are aligned with your clients' but they are not identical."
Most of online fundraising is simply tactical and any candidate can build a successful online fundraising program.
Mail Privacy Protection will pre-fetch all images in an email, including the invisible pixels email marketing platforms use to measure an open.
More voters than ever before know how to use QR codes when they see them.
Email, social media, and the web are inseparable from modern campaigning.
The internet has made it possible for anyone to build a community around compelling content and voters expect the same from their politicians.
The right CRM for your political campaign is the one you and your team will actually use. The software is only as good as the data it retains.
Rather than simply checking the box with a basic Issues page, savvy campaigns will think strategically about the value they can generate and capture with their issue and policy content.
From websites and email to design and data, a lot of responsibilities fall under the digital heading.
Your campaigns About page is the foundation of an effective website. It will attract more organic traffic than just about any other page including those you push on email, social media, and with ads.
With digital content, prolific beats perfect.
