Digital marketings greatest advantage is that you can measure just about everything, but thats also a challenge because its easy to be overwhelmed by the data you receive. You want to keep your digital program on track and your vendors accountable, so its imperative you know how to read their report
Location targeting your ads is an important tool in your campaigns toolbox, but you have to know how to use it properly for the best results. Follow these tips for ads that are effectively targeted to the right audience.
Social media is an important channel for you to get your message out to voters and activate your supporters, but dont let it distract you from the ultimate goals of your campaign.
Not only is it important to send the right messages to the right subscribers, you need to segment your email list appropriately to ensure engagement and deliverability.
Campaigns are hard enough without trying to fight your way along without the right tools, which can make all the difference.
Follow this advice to be a good client that your outside vendors and agencies will be happy to work with.
By avoiding these common mistakes, youll be well on your way to becoming an email pro.
Metrics are dangerous. Yes, its great to get real-time feedback on how your efforts are working, but if you dont have the right context or understand whats important, metrics will distract you.
Youre not going to build an email list capable of sustaining your campaign on free efforts alone, but putting these best practices into place will give you some increase, but most importantly, it orients your campaign to a list-building mindset.
Dont be afraid of trying things out because everything is easily reversible, but dont test out on something important.
Heres a quick run through of the process I follow when writing an email to ensure it raises as much money as possible.
The bottom line: dont get discouraged if you dont see early, immediate online fundraising success.
